Top Ads on Khan Academy

Khan Academy Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Khan Academy has been advertising and marketing on Facebook for many years. And Khan Academy has placed 90 of ads on the Facebook platform in the last month. In the past few years,Khan Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Khan Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Khan Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Khan Academy.

BigSpy

1.Khan Academy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Khan Academy  Khan Academy  Khan Academy
Page Categories  Nonprofit Organization  Education Website  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Khan Academy Marketing Objectives Analysis: 

Khan Academy has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Khan Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Khan Academy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Learn with Khan Academy  Khan Academy en Español Khan Academy Brasil 
Ad Copy Text  As a learning organization, we're here to educate ourselves and our community. We hope this collecti...  Como una organización sin fines de lucro, estamos aquí con recursos gratuitos para padres y maestr...  Estamos juntos e com recursos 100% gratuitos para você continuar aprendendo e ensinando!
Link Description  N/A  N/A  N/A
Website Link  www.khanacademy.org  sigamosaprendiendo.khanacademy.org  continueaprendendo.khanacademy.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 192  169  89
Like 5887  329  31

Khan Academy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Khan Academy Top 1 ads got 5887 likes. Khan Academy uses a sentence with the finishing touch title: “Learn with Khan Academy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Khan Academy shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Khan Academy should continue to optimize the ad content.

3.Khan Academy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-09-2020-06-20  2020-05-11-2020-06-16  2020-06-09-2020-06-15
Landing Page Link  https://www.khanacademy.org/about/blog/post/620017972448198656/learn-about-black-history-politics-and-culture  https://sigamosaprendiendo.khanacademy.org/us?utm_source=facebook&utm_medium=ad&utm_campaign=keeplearning&fbclid=IwAR2-iJYUnG5ToCEdTSWrNJDraAJtGrGz5T38ybNfR-uhfk6m4VQqyeX1ZdI   https://continueaprendendo.khanacademy.org/?utm_source=facebook&utm_medium=ad&utm_campaign=ContinueAprendendo_2020_r_bases&utm_content=Inactive_Teachers&utm_term=ad1_continueaprendendo_bases

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Khan Academy are successful.

Khan Academy Creative Analysis: 

Khan Academy placed a Video ad in 2020-06-09-2020-06-20, and got 5887 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Khan Academy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Brazil
Language  English  Spanish  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Khan Academy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Khan Academy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-05-11-2020-06-16  2020-06-09-2020-06-15
During  12 days  37 days 7 days 
Like  5887  329  31
Share  3549  109  6
Comment  616  7  0

Advertising effectiveness is a direct manifestation of advertising. Khan Academy ‘s Top 1 ad received 5887 likes, 3549 shares, 616 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Khan Academy, helping Khan Academy to grasp the ad data more clearly.