Top Ads on Khan Academy
Khan Academy Background Introduction:
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Khan Academy has been advertising and marketing on Facebook for many years. And Khan Academy has placed 90 of ads on the Facebook platform in the last month. In the past few years,Khan Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Khan Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Khan Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Khan Academy.
1.Khan Academy Top 3 Ads Basic Understanding
|Name||Khan Academy||Khan Academy||Khan Academy|
|Page Categories||Nonprofit Organization||Education Website||Nonprofit Organization|
Khan Academy Marketing Objectives Analysis:
Khan Academy has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Khan Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Khan Academy Top 3 Ads Content Display
|Ad Headline||Learn with Khan Academy||Khan Academy en Español||Khan Academy Brasil|
|Ad Copy Text||As a learning organization, we're here to educate ourselves and our community. We hope this collecti...||Como una organización sin fines de lucro, estamos aquí con recursos gratuitos para padres y maestr...||Estamos juntos e com recursos 100% gratuitos para você continuar aprendendo e ensinando!|
|Text Word Count||192||169||89|
Khan Academy Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Khan Academy Top 1 ads got 5887 likes. Khan Academy uses a sentence with the finishing touch title: “Learn with Khan Academy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Khan Academy shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Khan Academy should continue to optimize the ad content.
3.Khan Academy Top 3 Ads Creative Selection
|Landing Page Link||https://www.khanacademy.org/about/blog/post/620017972448198656/learn-about-black-history-politics-and-culture||https://sigamosaprendiendo.khanacademy.org/us?utm_source=facebook&utm_medium=ad&utm_campaign=keeplearning&fbclid=IwAR2-iJYUnG5ToCEdTSWrNJDraAJtGrGz5T38ybNfR-uhfk6m4VQqyeX1ZdI||https://continueaprendendo.khanacademy.org/?utm_source=facebook&utm_medium=ad&utm_campaign=ContinueAprendendo_2020_r_bases&utm_content=Inactive_Teachers&utm_term=ad1_continueaprendendo_bases|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Khan Academy are successful.
Khan Academy Creative Analysis:
Khan Academy placed a Video ad in 2020-06-09-2020-06-20, and got 5887 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Khan Academy Top 3 Ads Audience Analysis:
|Country||United States||United States||Brazil|
Khan Academy has the best conversion in United States, and can advertise more in United States in the future.
5.Khan Academy Top 3 Ads Performance Display
|During||12 days||37 days||7 days|
Advertising effectiveness is a direct manifestation of advertising. Khan Academy ‘s Top 1 ad received 5887 likes, 3549 shares, 616 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Khan Academy, helping Khan Academy to grasp the ad data more clearly.