Top Ads on Kess
Kess Background Introduction:
Kess ist ein Berlin based Beauty Brand. Bei uns findest du unkomplizierte Beauty-Produkte ohne Kompromisse, die einfach zu benutzen sind und sofort große Wirkung haben.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Kess has been advertising and marketing on Facebook for many years. And Kess has placed 28 of ads on the Facebook platform in the last month. In the past few years,Kess has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Kess on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kess. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kess.
1.Kess Top 3 Ads Basic Understanding
|Page Categories||Clothing Store||Clothing Store||Clothing Store|
Kess Marketing Objectives Analysis:
Kess has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kess best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Kess Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||N/A||INA KESS||INA KESS|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||Made from soft, matte Italian performance fabric, the Luxe plush track pants are effortlessly stylish, while providing support and comfort whether you're travelling, socialising or playing sports. Wear them with the INA KESS Classic black tank for laid-back chic. Features of these Luxe Plush Tra...||BustWe measure our chest with a measuring tape by placing it around the broadest part of our chest. The tape should be flat but not too tight.|
|Text Word Count||0||0||0|
Kess Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Kess Top 1 ads got 0 likes. Kess uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Kess shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kess should continue to optimize the ad content.
3.Kess Top 3 Ads Creative Selection
|Landing Page Link||https://www.inakess.com/products/the-classy-white-stretch-shirt?variant=18409668673593||https://www.inakess.com/products/luxe-plush-track-pants-cristal-grey-tit?variant=10300553658425||https://www.inakess.com/collections/all-products|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kess are successful.
Kess Creative Analysis:
Kess placed a Others ad in 2020-05-29-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Kess Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Kess has the best conversion in Austria, and can advertise more in Austria in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Kess Top 3 Ads Performance Display
|During||4 days||4 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Kess ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kess, helping Kess to grasp the ad data more clearly.