Top Ads on Kenai Fjords Tours

Kenai Fjords Tours Background Introduction:

Kenai Fjords Tours is Alaska's #1 wildlife and glacier cruise! We are the original Kenai Fjords wildlife and glacier cruise operator, since 1974.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kenai Fjords Tours has been advertising and marketing on Facebook for many years. And Kenai Fjords Tours has placed 12 of ads on the Facebook platform in the last month. In the past few years,Kenai Fjords Tours has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kenai Fjords Tours on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kenai Fjords Tours. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kenai Fjords Tours.

BigSpy

1.Kenai Fjords Tours Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kenai Fjords Tours  Kenai Fjords Tours  Kenai Fjords Tours
Page Categories  Tour Agency  Tour Agency  Boat Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kenai Fjords Tours Marketing Objectives Analysis: 

Kenai Fjords Tours has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kenai Fjords Tours best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kenai Fjords Tours Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Cruise Alaskans Choose!  The Cruise Alaskans Choose! Spring in Alaska: 6 Reasons Locals Love it, from Seward to Talkeetna 
Ad Copy Text  Experience a day cruise in Kenai Fjords National Park out of Seward, Alaska!  Experience a day cruise in Kenai Fjords National Park out of Seward, Alaska!  no setting
Link Description  Seward glacier & wildlife day cruises!  Seward glacier & wildlife day cruises!  From muddy pile-ups to migrating whales, spring is busy around here. Find out why Alaska locals have a unique take on the spring seasons, and the best ways to enjoy it.
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.alaskacollection.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 76  76  0
Like 31  92  0

Kenai Fjords Tours Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kenai Fjords Tours Top 1 ads got 31 likes. Kenai Fjords Tours uses a sentence with the finishing touch title: “The Cruise Alaskans Choose!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kenai Fjords Tours shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kenai Fjords Tours should continue to optimize the ad content.

3.Kenai Fjords Tours Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-19-2019-04-26  2019-03-19-2019-04-26  2019-04-19-2019-04-25
Landing Page Link  https://majormarine.com/?utm_source=550&utm_medium=video&utm_content=static_animated_display_all_sizes142video_facebook&utm_campaign=brand  https://majormarine.com/?utm_source=550&utm_medium=video&utm_content=static_animated_display_all_sizes142video_facebook&utm_campaign=brand   https://www.alaskacollection.com/alaska/stories/spring-in-alaska-6-reasons-locals-love-it/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kenai Fjords Tours are successful.

Kenai Fjords Tours Creative Analysis: 

Kenai Fjords Tours placed a Image ad in 2019-03-19-2019-04-26, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kenai Fjords Tours Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kenai Fjords Tours has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kenai Fjords Tours Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-19-2019-04-26  2019-03-19-2019-04-26  2019-04-19-2019-04-25
During  39 days  39 days 7 days 
Like  31  92  0
Share  2  1  0
Comment  8  1  0

Advertising effectiveness is a direct manifestation of advertising. Kenai Fjords Tours ‘s Top 1 ad received 31 likes, 2 shares, 8 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kenai Fjords Tours, helping Kenai Fjords Tours to grasp the ad data more clearly.