Top Ads on Kellogg School of Management Executive Education

Kellogg School of Management Executive Education Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kellogg School of Management Executive Education has been advertising and marketing on Facebook for many years. And Kellogg School of Management Executive Education has placed 386 of ads on the Facebook platform in the last month. In the past few years,Kellogg School of Management Executive Education has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kellogg School of Management Executive Education on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kellogg School of Management Executive Education. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kellogg School of Management Executive Education.

BigSpy

1.Kellogg School of Management Executive Education Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kellogg School of Management Executive Education  Kellogg School of Management Executive Education  Kellogg School of Management Executive Education
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kellogg School of Management Executive Education Marketing Objectives Analysis: 

Kellogg School of Management Executive Education has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kellogg School of Management Executive Education best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kellogg School of Management Executive Education Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mastering Sales (Online) | Starts June 25  Estrategias Digitales de Marketing Estrategias Digitales de Marketing 
Ad Copy Text  Learn more than 30 practical sales tools to achieve breakthrough sales performance in this 10-week o...  Aprende cómo empresas líderes en estrategias de mercadotecnia como Amazon, FedEx, Lexus y Whole Fo...  Únete al programa Estrategias Digitales de Marketing: data, automatización, analítica e inteligen...
Link Description  Achieve breakthrough sales performance.  Inicia Junio 25, 2020  Inicia Junio 25, 2020
Website Link  online.em.kellogg.northwestern.edu  emeritus.kellogg.northwestern.edu  emeritus.kellogg.northwestern.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 114  374  283
Like 366  78  78

Kellogg School of Management Executive Education Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kellogg School of Management Executive Education Top 1 ads got 366 likes. Kellogg School of Management Executive Education uses a sentence with the finishing touch title: “Mastering Sales (Online) | Starts June 25”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kellogg School of Management Executive Education shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kellogg School of Management Executive Education should continue to optimize the ad content.

3.Kellogg School of Management Executive Education Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-19  2020-06-10-2020-06-19  2020-05-15-2020-06-19
Landing Page Link  https://online.em.kellogg.northwestern.edu/mastering-sales?utm_source=Facebook&utm_medium=KMS+-+Top+Cities+-+Interest+-++(30-55)&utm_campaign=B-9494_WW_FB_INT_KMS_JUN_20-TOP_CITIES&utm_content=2A&utm_term=2A&utm_campaign_id=23845170079790169&utm_adset_id=23845170079760169&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23845170079710169&fbclid=IwAR10TLielakjmg1hh3dQKjghRZSnYiHHHbWhkccac1hPdgcrbj0XQICQ6-I  https://emeritus.kellogg.northwestern.edu/latam/estrategias-digitales-marketing/?utm_source=Facebook&utm_medium=Conversions+-+Peru+-+Direct+Traffic+%5BBusiness/Finance+and+Executive+People+-+35%2B%5D&utm_campaign=B-9039_PE_FB_INT_KDMS-LA_JUN_20_B5-Conversions-Course-Direct-Traffic&utm_content=KDMS+-+B5+-+4&utm_campaign_id=23844874038630585&utm_adset_id=23845059246440585&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23845059246400585   https://emeritus.kellogg.northwestern.edu/latam/estrategias-digitales-marketing/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kellogg School of Management Executive Education are successful.

Kellogg School of Management Executive Education Creative Analysis: 

Kellogg School of Management Executive Education placed a Image ad in 2020-05-29-2020-06-19, and got 366 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kellogg School of Management Executive Education Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico,Brazil  Peru  Colombia,Peru
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kellogg School of Management Executive Education has the best conversion in Mexico,Brazil, and can advertise more in Mexico,Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kellogg School of Management Executive Education Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-06-10-2020-06-19  2020-05-15-2020-06-19
During  22 days  10 days 36 days 
Like  366  78  78
Share  32  8  5
Comment  12  3  6

Advertising effectiveness is a direct manifestation of advertising. Kellogg School of Management Executive Education ‘s Top 1 ad received 366 likes, 32 shares, 12 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kellogg School of Management Executive Education, helping Kellogg School of Management Executive Education to grasp the ad data more clearly.