Top Ads on Kela - Fpa

Kela - Fpa Background Introduction:

Kansaneläkelaitos, Kela, hoitaa Suomessa asuvien sosiaaliturvaa eri elämäntilanteissa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kela - Fpa has been advertising and marketing on Facebook for many years. And Kela - Fpa has placed 34 of ads on the Facebook platform in the last month. In the past few years,Kela - Fpa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kela - Fpa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kela - Fpa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kela - Fpa.


1.Kela - Fpa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kela - Fpa  Kela - Fpa  Kela - Fpa
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Kela - Fpa Marketing Objectives Analysis: 

Kela - Fpa has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kela - Fpa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kela - Fpa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sano se selkokielellä  N/A N/A 
Ad Copy Text  Selkokieli auttoi Mohoria oppimaan suomen kielen. Yksinkertaista ja helppoa kieltä tarvitsevat myö...  no setting  no setting
Link Description  Lue Mohorin tarina  N/A  N/A
Website Link
Text Word Count 128  0  0
Like 383  0  0

Kela - Fpa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kela - Fpa Top 1 ads got 383 likes. Kela - Fpa uses a sentence with the finishing touch title: “Sano se selkokielellä”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kela - Fpa shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kela - Fpa should continue to optimize the ad content.

3.Kela - Fpa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-26-2020-06-02  2020-05-04-2020-05-24  2020-05-04-2020-05-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kela - Fpa are successful.

Kela - Fpa Creative Analysis: 

Kela - Fpa placed a Image ad in 2020-05-26-2020-06-02, and got 383 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kela - Fpa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Finland  Finland  Finland
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kela - Fpa has the best conversion in Finland, and can advertise more in Finland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kela - Fpa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-02  2020-05-04-2020-05-24  2020-05-04-2020-05-24
During  8 days  21 days 21 days 
Like  383  0  0
Share  19  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Kela - Fpa ‘s Top 1 ad received 383 likes, 19 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kela - Fpa, helping Kela - Fpa to grasp the ad data more clearly.