Top Ads on Keflavik International Airport

Keflavik International Airport Background Introduction:

Keflavik International Airport is the gateway to Iceland and a convenient hub between Europe and North America.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Keflavik International Airport has been advertising and marketing on Facebook for many years. And Keflavik International Airport has placed 26 of ads on the Facebook platform in the last month. In the past few years,Keflavik International Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Keflavik International Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Keflavik International Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Keflavik International Airport.

BigSpy

1.Keflavik International Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Keflavik International Airport  Keflavik International Airport  Keflavik International Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Keflavik International Airport Marketing Objectives Analysis: 

Keflavik International Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Keflavik International Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Keflavik International Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bókaðu fyrirfram og tryggðu þér besta verðið okkar!  Tryggðu þér besta verðið okkar! Gakktu frá bílastæðamálum fyrir ferðalagið! 
Ad Copy Text  -  Ertu að fara til útlanda? Gakktu frá bílastæðamálum áður en leiðin liggur upp á flugvö...  Ertu á leiðinni til útlanda? Hefurðu hugsað út í bílastæðamálin? Gakktu frá bílastæð...
Link Description  Tryggðu þér besta verðið okkar með því að bóka bílastæðið á netinu.  Tryggðu þér besta verðið okkar með því að bóka bílastæðið á netinu.  Tryggðu þér besta verðið okkar með því að bóka bílastæðið á netinu.
Website Link  www.isavia.is  www.isavia.is  www.isavia.is
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 208  151  182
Like 0  5  1

Keflavik International Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Keflavik International Airport Top 1 ads got 0 likes. Keflavik International Airport uses a sentence with the finishing touch title: “Bókaðu fyrirfram og tryggðu þér besta verðið okkar!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Keflavik International Airport shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Keflavik International Airport should continue to optimize the ad content.

3.Keflavik International Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-17-2020-03-17  2020-03-02-2020-03-03  2020-01-26-2020-03-03
Landing Page Link  https://www.isavia.is/keflavikurflugvollur/bilastaedi-og-samgongur?fbclid=IwAR3AuuR-Mxjr1wtpweHfu_xjOX7I3AZ9MrnuPmzGWbZ_I7e34q92QfK0KN4  https://www.isavia.is/keflavikurflugvollur/bilastaedi-og-samgongur   https://www.isavia.is/keflavikurflugvollur/bilastaedi-og-samgongur?fbclid=IwAR0AUbNVK-1ZDxYaM09BK2ucSioSVH8nqj1x4rXAnFpm2F_j4sXFYm_WXqs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Keflavik International Airport are successful.

Keflavik International Airport Creative Analysis: 

Keflavik International Airport placed a Image ad in 2020-03-17-2020-03-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Keflavik International Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Hungarian  Hungarian  Hungarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Keflavik International Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Keflavik International Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-03-17  2020-03-02-2020-03-03  2020-01-26-2020-03-03
During  1 days  2 days 38 days 
Like  0  5  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Keflavik International Airport ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Keflavik International Airport, helping Keflavik International Airport to grasp the ad data more clearly.