Top Ads on Keeper Tax

Keeper Tax Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Keeper Tax has been advertising and marketing on Facebook for many years. And Keeper Tax has placed 15 of ads on the Facebook platform in the last month. In the past few years,Keeper Tax has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Keeper Tax on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Keeper Tax. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Keeper Tax.

BigSpy

1.Keeper Tax Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Keeper Tax  Keeper Tax  Keeper Tax
Page Categories  Tax Preparation Service  Tax Preparation Service  Tax Preparation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Keeper Tax Marketing Objectives Analysis: 

Keeper Tax has been operating in Tax Preparation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Keeper Tax best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Keeper Tax Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save an extra $173/month by finding extra tax write-offs!  Save an extra $173/month by finding extra tax write-offs! Save an extra $173/month by finding extra tax write-offs! 
Ad Copy Text  Hate tracking expenses? Get a virtual bookkeeper. , -. Whether you're a small business owner, se...  Hate tracking expenses? Get a virtual bookkeeper. , -. Whether you're a small business owner, se...  Keeper Tax helps freelancers find more tax savings among their purchases. ☝️ Connect a card or...
Link Description  N/A  N/A  N/A
Website Link  dashboard.keepertax.com  itunes.apple.com  dashboard.keepertax.com
CTA  LEARN_MORE  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 939  939  228
Like 64  0  39

Keeper Tax Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Keeper Tax Top 1 ads got 64 likes. Keeper Tax uses a sentence with the finishing touch title: “Save an extra $173/month by finding extra tax write-offs!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Keeper Tax shared 939 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Keeper Tax should continue to optimize the ad content.

3.Keeper Tax Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-12-2020-06-05  2020-06-04-2020-06-05  2020-05-12-2020-05-23
Landing Page Link  https://dashboard.keepertax.com/onboarding/1  https://itunes.apple.com/app/id1471090941   https://dashboard.keepertax.com/onboarding/1?utm_source=facebook&utm_medium=cpc&utm_campaign=2020-05-12-prospecting&utm_content=Phone_Category_Scanning_ShortVideo_CP9CB&utm_term=Lookalike+(US,+1%25)+-+Active+Paying+Users+2%2B+Months&fbclid=IwAR1QdDbBbqtz1SfpE7FSKFY7F8JS62gIc63w_OIJF4WINiLwYnvy80JYJqs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Keeper Tax are successful.

Keeper Tax Creative Analysis: 

Keeper Tax placed a Video ad in 2020-05-12-2020-06-05, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Keeper Tax Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Keeper Tax has the best conversion in Jordan, and can advertise more in Jordan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Keeper Tax Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-05  2020-06-04-2020-06-05  2020-05-12-2020-05-23
During  25 days  2 days 12 days 
Like  64  0  39
Share  24  0  12
Comment  10  0  4

Advertising effectiveness is a direct manifestation of advertising. Keeper Tax ‘s Top 1 ad received 64 likes, 24 shares, 10 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Keeper Tax, helping Keeper Tax to grasp the ad data more clearly.