Top Ads on Keells

Keells Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Keells has been advertising and marketing on Facebook for many years. And Keells has placed 48 of ads on the Facebook platform in the last month. In the past few years,Keells has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Keells on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Keells. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Keells.

BigSpy

1.Keells Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Keells  Keells  Keells
Page Categories  Shopping & Retail  Product/Service  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Keells Marketing Objectives Analysis: 

Keells has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Keells best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Keells Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coconut Pumpkin Soup by Ashan  Keells Food Products PLC Shop at Keells 
Ad Copy Text  Turn your everyday ingredients into delicious meals with Ashan in partnership with Keells. This coco...  We are delivering your favorite meat delicacies despite curfew! Visit www.meathouse.lk to order ...  -
Link Description  N/A  N/A  www.keellssuper.com
Website Link  www.facebook.com  www.meathouse.lk  www.keellssuper.com
CTA      SHOP_NOW
Text Word Count 346  213  211
Like 38  47  52

Keells Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Keells Top 1 ads got 38 likes. Keells uses a sentence with the finishing touch title: “Coconut Pumpkin Soup by Ashan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Keells shared 346 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Keells should continue to optimize the ad content.

3.Keells Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-13-2020-06-14  2020-06-02-2020-06-07  2020-05-23-2020-05-24
Landing Page Link  https://www.facebook.com/108836225822670/posts/3330231473683113/  https://www.meathouse.lk/?fbclid=IwAR2OjgtI9MlrsrMkLFchY6vZK_IgtFRZQ44FFX8lc_IkgI9cC8o5QJgvCcY   https://keells.queue-it.net/?c=keells&e=keellscom20200430&ver=v3-javascript-3.6.0&cver=44&man=Intermediate%20Queue&l=Custom%20Layout&t=https://www.keellssuper.com/?utm_source%3Dfacebook%26utm_medium%3Dbanner%26utm_campaign%3Dkeells_fb_curfewsinhala_may2020&kupver=cloudflare-1.1.0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Keells are successful.

Keells Creative Analysis: 

Keells placed a Video ad in 2020-06-13-2020-06-14, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Keells Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Keells has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Keells Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-14  2020-06-02-2020-06-07  2020-05-23-2020-05-24
During  2 days  6 days 2 days 
Like  38  47  52
Share  10  7  8
Comment  1  2  12

Advertising effectiveness is a direct manifestation of advertising. Keells ‘s Top 1 ad received 38 likes, 10 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Keells, helping Keells to grasp the ad data more clearly.