Top Ads on Kayo Sports

Kayo Sports Background Introduction:

Kayo is an Australian sports entertainment streaming service with over 50 sports live and on demand. www.kayosports.com.au

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kayo Sports has been advertising and marketing on Facebook for many years. And Kayo Sports has placed 93 of ads on the Facebook platform in the last month. In the past few years,Kayo Sports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kayo Sports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kayo Sports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kayo Sports.

BigSpy

1.Kayo Sports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kayo Sports  Kayo Sports  Kayo Sports
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kayo Sports Marketing Objectives Analysis: 

Kayo Sports has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kayo Sports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kayo Sports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AFL ROUND 3  AFL ROUND 2 EVERY GAME EVERY ROUND 
Ad Copy Text   SUNS v Crows LIVE on Kayo ⏰ LIVE Coverage: Sun 21 Jun 3:05PM (AEST) Every Match of Every Round L...   Greater Western Sydney Giants v North Melbourne Kangaroos LIVE on Kayo ⏰ LIVE Coverage: Sun 14 Ju...   Wests Tigers v Canberra LIVE on Kayo ⏰ LIVE Coverage: Sat 13 Jun 7:35PM (AEST) Every Match of Ev...
Link Description  Stream all your favourite sports Live & On-Demand including AFL, NRL, Football, Motorsport, Cricket and more. New customers get your 14-day free trial and start streaming instantly.  N/A  TRY 14-DAYS FREE NOW
Website Link  servedby.flashtalking.com  servedby.flashtalking.com  servedby.flashtalking.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 115  159  126
Like 11  174  29

Kayo Sports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kayo Sports Top 1 ads got 11 likes. Kayo Sports uses a sentence with the finishing touch title: “AFL ROUND 3”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kayo Sports shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kayo Sports should continue to optimize the ad content.

3.Kayo Sports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-19-2020-06-20  2020-06-10-2020-06-13  2020-06-10-2020-06-12
Landing Page Link  https://kayosports.com.au/?marketing=afl-1&extcamp=soc10276-psc-fbk-bnr-awr-grc-afl-kyo&channel=social&campaign=launch&voucher=LAUNCH  https://kayosports.com.au/?marketing=afl-1&extcamp=soc10276-psc-fbk-bnr-awr-grc-afl-kyo&channel=social&campaign=launch&voucher=LAUNCH   https://kayosports.com.au/?marketing=nrl-1&extcamp=soc10277-psc-fbk-bnr-awr-acq-nrl-kyo&channel=social&campaign=launch&voucher=LAUNCH

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kayo Sports are successful.

Kayo Sports Creative Analysis: 

Kayo Sports placed a Image ad in 2020-06-19-2020-06-20, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kayo Sports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kayo Sports has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kayo Sports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-10-2020-06-13  2020-06-10-2020-06-12
During  2 days  4 days 3 days 
Like  11  174  29
Share  1  6  2
Comment  0  29  10

Advertising effectiveness is a direct manifestation of advertising. Kayo Sports ‘s Top 1 ad received 11 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kayo Sports, helping Kayo Sports to grasp the ad data more clearly.