Top Ads on Kay Jewelers

Kay Jewelers Background Introduction:

Welcome to the official Kay Jewelers page, dedicated to discussions about fine jewelry and watches for all of life’s special moments. www.Kay.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kay Jewelers has been advertising and marketing on Facebook for many years. And Kay Jewelers has placed 67 of ads on the Facebook platform in the last month. In the past few years,Kay Jewelers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kay Jewelers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kay Jewelers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kay Jewelers.

BigSpy

1.Kay Jewelers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kay Jewelers  Kay Jewelers  Kay Jewelers
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kay Jewelers Marketing Objectives Analysis: 

Kay Jewelers has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kay Jewelers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kay Jewelers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free shipping & returns  Kay Jewelers N/A 
Ad Copy Text  LOVE. It has a nice ring to it. Shop online with free shipping on all orders!  A gift from the heart. Find the perfect gift for every occasion at KAY with free shipping on every o...  Put some sparkle in their summer with a gift from KAY and enjoy free shipping and returns!
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.kay.com  www.kay.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 77  105  90
Like 2562  0  0

Kay Jewelers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kay Jewelers Top 1 ads got 2562 likes. Kay Jewelers uses a sentence with the finishing touch title: “Free shipping & returns”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kay Jewelers shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kay Jewelers should continue to optimize the ad content.

3.Kay Jewelers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-17-2020-06-17  2020-03-26-2020-06-17  2020-06-15-2020-06-17
Landing Page Link  https://www.facebook.com/KayJewelers/?_sref_=3041978142505091&refid=28&_ft_=adid.6191750151566:qid.6839557227800595659:mf_story_key.-729300208896489518:is_sponsored.1:ei.AI@AQJ-BzMSYnFzJVEjA4XKMthWZ5V7im8tKeqhggRxfSjUFPf64828TygHqETFXkyI9ct8X2G2KNbVeonzDbZpg-vR:top_level_post_id.3041978149171757:content_owner_id_new.202050403164560:call_to_action_type.LEARN_MORE:page_id.202050403164560:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592458149:filter.h_nor:tds_flgs.3:actrs.202050403164560:page_insights.%7B%22202050403164560%22:%7B%22page_id%22:202050403164560,%22page_id_type%22:%22page%22,%22actor_id%22:202050403164560,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587145771,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3041978149171757%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:202050403164560,%22page_id%22:202050403164560,%22post_id%22:3041978149171757,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.kay.com/mermaid-charm-cultured-pearl-sterling-silver/p/V-506234400?cid=SOC-Facebook_Paid-Gifting-CS-RT-AllProducts-Carousel_DPA&fbclid=IwAR0uX45uKxneTR0jSukKz6rYqnwJJyvnyFEEyXEYm7am_OCMuAK0JpuVOmw   https://www.kay.com/?cid=SOC-Facebook_Paid-Gifting-TR-PR-generalgifting-carousel_DPA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kay Jewelers are successful.

Kay Jewelers Creative Analysis: 

Kay Jewelers placed a Image ad in 2020-04-17-2020-06-17, and got 2562 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kay Jewelers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  N/A  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kay Jewelers has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kay Jewelers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-17-2020-06-17  2020-03-26-2020-06-17  2020-06-15-2020-06-17
During  62 days  84 days 3 days 
Like  2562  0  0
Share  277  55  0
Comment  101  0  0

Advertising effectiveness is a direct manifestation of advertising. Kay Jewelers ‘s Top 1 ad received 2562 likes, 277 shares, 101 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kay Jewelers, helping Kay Jewelers to grasp the ad data more clearly.