Top Ads on Kaunas Airport

Kaunas Airport Background Introduction:

Kauno oro uostas (KUN)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kaunas Airport has been advertising and marketing on Facebook for many years. And Kaunas Airport has placed 6 of ads on the Facebook platform in the last month. In the past few years,Kaunas Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kaunas Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kaunas Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kaunas Airport.

BigSpy

1.Kaunas Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kaunas Airport  Kaunas Airport  Kaunas Airport
Page Categories  Airport Terminal  Airport Terminal  Airport Terminal
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kaunas Airport Marketing Objectives Analysis: 

Kaunas Airport has been operating in Airport Terminal for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kaunas Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kaunas Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tegyvuoja noras keliauti  Photos from Kaunas Airport's post Photos from Kaunas Airport's post 
Ad Copy Text  Džiugios naujienos visiems kelionių mėgėjams! Skrydžiai grįžta į Lietuvos oro uostus! Po tru...  Į Kauno oro uostą sugrįžta keleiviniai skrydžiai! ✈️ Oro linijų bendrovė „Wizz Air“ ...  Į Lietuvos oro uostus sugrįžtant reguliariems keleiviniams skrydžiams, čia įdiegtos tarptautin...
Link Description  N/A  N/A  N/A
Website Link  www.kaunas-airport.lt  www.facebook.com  www.kaunas-airport.lt
CTA  LEARN_MORE    
Text Word Count 307  517  878
Like 17  63  33

Kaunas Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kaunas Airport Top 1 ads got 17 likes. Kaunas Airport uses a sentence with the finishing touch title: “Tegyvuoja noras keliauti”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kaunas Airport shared 307 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kaunas Airport should continue to optimize the ad content.

3.Kaunas Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-03-2020-06-18  2020-06-01-2020-06-02  2020-06-01-2020-06-02
Landing Page Link  https://www.kaunas-airport.lt/lt/?utm_source=facebook&utm_medium=ads&utm_campaign=PLN-20-491_LTOU_AviacineKampanija_KUN_Targeting_Display_PB22&utm_content=kun+aviacine  https://www.facebook.com/KaunasAirportOfficial/?refid=28&_ft_=adid.23845123870170683%3Aqid.6833769556526659311%3Amf_story_key.8719601643512715717%3Ais_sponsored.1%3Aei.AI%40AQJO2Z7AQjw1zT8slYOrroHULyD15LCQaf0ZRADxZgA4YdKrchVHACbnbW6qF1B8CrgIrE5EfHS3N6_l3nnd0WaT%3Atop_level_post_id.10157346484432776%3Acontent_owner_id_new.59929012775%3Apage_id.59929012775%3Asrc.22%3Aphoto_attachments_list.%5B10157346477102776%2C10157346477422776%2C10157346479197776%2C10157346477547776%5D%3Aphoto_id.10157346477102776%3Astory_location.5%3Astory_attachment_style.album%3Aview_time.1591110807%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.59929012775%3Apage_insights.%7B%2259929012775%22%3A%7B%22page_id%22%3A59929012775%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A59929012775%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1591085094%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B10157346484432776%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A59929012775%2C%22page_id%22%3A59929012775%2C%22post_id%22%3A10157346484432776%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R   https://www.kaunas-airport.lt/lt/naujienos/informacija-apie-atnaujinamus-skrydzius

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kaunas Airport are successful.

Kaunas Airport Creative Analysis: 

Kaunas Airport placed a Video ad in 2020-06-03-2020-06-18, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kaunas Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  Lithuania
Language  Lithuanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kaunas Airport has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kaunas Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-01-2020-06-02  2020-06-01-2020-06-02
During  16 days  2 days 2 days 
Like  17  63  33
Share  1  5  5
Comment  2  4  0

Advertising effectiveness is a direct manifestation of advertising. Kaunas Airport ‘s Top 1 ad received 17 likes, 1 shares, 2 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kaunas Airport, helping Kaunas Airport to grasp the ad data more clearly.