Top Ads on Kaufman & Broad

Kaufman & Broad Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kaufman & Broad has been advertising and marketing on Facebook for many years. And Kaufman & Broad has placed 111 of ads on the Facebook platform in the last month. In the past few years,Kaufman & Broad has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kaufman & Broad on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kaufman & Broad. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kaufman & Broad.

BigSpy

1.Kaufman & Broad Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kaufman & Broad  Kaufman & Broad  Kaufman & Broad
Page Categories  Real Estate Company  Real Estate Company  Real Estate Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kaufman & Broad Marketing Objectives Analysis: 

Kaufman & Broad has been operating in Real Estate Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kaufman & Broad best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kaufman & Broad Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kaufman & Broad  Votre projet immobilier dans le (14) Votre projet immobilier dans le (14) 
Ad Copy Text  [MAISONS KAUFMAN] Devenez propriétaire d'une maison neuve dans le VAL-D'OISE ! Maisons avec garag...  Devenez propriétaire d'un logement neuf dans le CALVADOS Consultez les plans 3D Téléchargez n...  Devenez propriétaire d'un logement neuf dans le CALVADOS Large sélection de logements neufs Ap...
Link Description  N/A  N/A  N/A
Website Link  www.kaufmanbroad.fr  www.kaufmanbroad.fr  www.kaufmanbroad.fr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 144  156  204
Like 10  0  0

Kaufman & Broad Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kaufman & Broad Top 1 ads got 10 likes. Kaufman & Broad uses a sentence with the finishing touch title: “Kaufman & Broad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kaufman & Broad shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kaufman & Broad should continue to optimize the ad content.

3.Kaufman & Broad Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2019-05-30-2019-07-02  2019-04-03-2019-04-24  2019-04-03-2019-04-24
Landing Page Link  https://www.kaufmanbroad.fr/achat-immobilier-neuf/ile-de-france/val-doise/bruyeres-sur-oise/domaine-des-chanterelles-27911-561.html?utm_source=Facebook&utm_medium=Social_ads&utm_campaign=19_FR_Facebook&utm_content=Maisons_Kaufman&utm_term=Maisons_Kaufman&fbclid=IwAR1yAMS9tXmFs4qImIn_6IMo-Y5zp-BaGiDxDNmKZPqrGKx_7yXQRPnHJFI  https://www.kaufmanbroad.fr/achat-immobilier-neuf/normandie/calvados/?utm_source=Facebook&utm_medium=Social_ads&utm_campaign=19_FR_Facebook&utm_content=gif   https://www.kaufmanbroad.fr/achat-immobilier-neuf/normandie/calvados/?utm_source=Facebook&utm_medium=Social_ads&utm_campaign=19_FR_Facebook&utm_content=gif

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kaufman & Broad are successful.

Kaufman & Broad Creative Analysis: 

Kaufman & Broad placed a Carousel ad in 2019-05-30-2019-07-02, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kaufman & Broad Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France  France
Language  Indonesian  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kaufman & Broad has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kaufman & Broad Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-30-2019-07-02  2019-04-03-2019-04-24  2019-04-03-2019-04-24
During  34 days  22 days 22 days 
Like  10  0  0
Share  12  0  0
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. Kaufman & Broad ‘s Top 1 ad received 10 likes, 12 shares, 7 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kaufman & Broad, helping Kaufman & Broad to grasp the ad data more clearly.