Top Ads on Kathmandu

Kathmandu Background Introduction:

Kathmandu's official account. Since 1987, we’ve been designing gear to take on New Zealand, and the world. Post your best photos to give us permission to share. View our community guidelines here: http://ow.ly/xItr306JAQj

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kathmandu has been advertising and marketing on Facebook for many years. And Kathmandu has placed 280 of ads on the Facebook platform in the last month. In the past few years,Kathmandu has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kathmandu on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kathmandu. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kathmandu.

BigSpy

1.Kathmandu Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kathmandu  Kathmandu  Kathmandu
Page Categories  Outdoor Equipment Store  Community College  Organic Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kathmandu Marketing Objectives Analysis: 

Kathmandu has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kathmandu best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kathmandu Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WINTER SALE — up to 50% off  Saroj Dahal Kathmandu Organics 
Ad Copy Text  Come into the cold this winter and SAVE up to 50% off our latest Down and Insulation ranges. ❄️  Looking forward to Join A-Level after your SEE? Join our FREE Online A-Level Foundation Course at Th...   Order curated, authentic and natural produces from HOME ✅ Order here: http://bit.ly/KOCOVID19 ...
Link Description  Afterpay Available  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.kathmanduorganics.com
CTA  LEARN_MORE    
Text Word Count 99  251  280
Like 32  4  286

Kathmandu Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kathmandu Top 1 ads got 32 likes. Kathmandu uses a sentence with the finishing touch title: “WINTER SALE — up to 50% off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kathmandu shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kathmandu should continue to optimize the ad content.

3.Kathmandu Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-03-2020-06-19  2020-05-21-2020-06-19  2020-05-30-2020-06-18
Landing Page Link  https://www.facebook.com/kathmandu/videos/2736756699927397/  https://www.facebook.com/TheBritishCollege/?_sref_=3595739270441384&refid=28&_ft_=adid.6196417439996:qid.6839981410618646691:mf_story_key.9067057932416206620:is_sponsored.1:ei.AI@AQJL7QXBUhaehm6Gq8_1sTr7UvHutcknkbgPLlCCCNK_poLysVQvSW7OhueHXi-r8tgekMsjNlr1XA_p19pgQwhN:top_level_post_id.3595739267108051:content_owner_id_new.290584657623545:page_id.290584657623545:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592557274:filter.h_nor:tds_flgs.3:actrs.290584657623545:page_insights.%7B%22290584657623545%22:%7B%22page_id%22:290584657623545,%22page_id_type%22:%22page%22,%22actor_id%22:290584657623545,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589279805,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3595739267108051%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:290584657623545,%22page_id%22:290584657623545,%22post_id%22:3595739267108051,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.kathmanduorganics.com/?fbclid=IwAR0zo7xc1IZtyxZTckxQgamTdiXxIiZaSYAiZZu1VG4c4CdBnsIc3wqGlBE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kathmandu are successful.

Kathmandu Creative Analysis: 

Kathmandu placed a Video ad in 2020-06-03-2020-06-19, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kathmandu Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  Nepal,United Arab Emirates  N/A
Language  English  Croatian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kathmandu has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kathmandu Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-05-21-2020-06-19  2020-05-30-2020-06-18
During  17 days  30 days 20 days 
Like  32  4  286
Share  2  0  6
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Kathmandu ‘s Top 1 ad received 32 likes, 2 shares, 1 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kathmandu, helping Kathmandu to grasp the ad data more clearly.