Top Ads on KasperskyLab

KasperskyLab Background Introduction:

كاسبرسكي لاب هو مزوّد حلول الحماية المثالية الأكبر في العالم من بين الشركات الخاصة

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KasperskyLab has been advertising and marketing on Facebook for many years. And KasperskyLab has placed 38 of ads on the Facebook platform in the last month. In the past few years,KasperskyLab has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KasperskyLab on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KasperskyLab. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KasperskyLab.

BigSpy

1.KasperskyLab Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KasperskyLab  KasperskyLab  KasperskyLab
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KasperskyLab Marketing Objectives Analysis: 

KasperskyLab has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KasperskyLab best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KasperskyLab Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  كيف ستصبح دبي ٢٠٥٠  5 طرق لتقوية شبكة Wi-Fi المنزلية الخاصة بك في العزل الذاتي 10 نصائح للأمان والخصوصية في تطبيق Zoom 
Ad Copy Text  تعرف على شكل مدينة دبي والعالم بحلول عام ٢٠٥٠! من خلال ت...  هل قوة شبكة Wi-Fi الخاصة بك متذبذبة نوعًا ما؟ فيما يلي بعض...  تمتع بتحكم كامل في مؤتمرات الفيديو والتجمعات العائلية ...
Link Description  City administration has started developing the infrastructure more actively. It has led to a growth of driverless transportation  إذا كان لديك شعور بالرضا التام عن جودة شبكة Wi-Fi المنزلية الخاصة بك فيما مضى قبل تفشي الفيروس، ولم يعد الأمر كذلك في الوقت الحالي، فلست وحدك الذي من يعاني من هذا الأمر. فقد تحولت الحياة باتجاه شبكة الإنترنت في زمن الإغلاق الكامل بالنسبة للجميع، كما أصبح الجميع يستخدمها في نفس الوقت. وإضافةً إلى ما سبق، فإن هذا الوجود على شبكة الإنترنت لم يتوزع على المساحة التي تشمل المنزل ومكان العمل والأماكن التي يتم التنقل فيها، ولكنه تركز في منزل واحد، تتم تغذيته بواسطة كابل واحد. وفي ظل هذا التحميل الزائد، برزت المناطق التي توجد بها المشكلات.  في ظل تنفيذ إجراءات التباعد الاجتماعي والحجر الصحي في جميع أنحاء العالم، بدأ الناس سريعًا في البحث عن وسائل فعالة للتواصل مع بعضهم البعض. وبفضل سهولة الاستخدام والأسعار الجذابة المعروفة عن تطبيق Zoom، ازدادت شعبيته بسرعة، وسرعان ما اكتشف الناس أن مطوري Zoom لم يكونوا مستعدين تمامًا لمقدار الانتباه الذي سيحوذه التطبيق.
Website Link  2050.earth  me.kaspersky.com  me.kaspersky.com
CTA  LEARN_MORE    
Text Word Count 189  164  190
Like 386  90  23

KasperskyLab Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KasperskyLab Top 1 ads got 386 likes. KasperskyLab uses a sentence with the finishing touch title: “كيف ستصبح دبي ٢٠٥٠”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KasperskyLab shared 189 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KasperskyLab should continue to optimize the ad content.

3.KasperskyLab Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-05  2020-04-25-2020-04-29  2020-04-12-2020-04-27
Landing Page Link  https://2050.earth/artworks/dubai-2040?utm_source=facebook&utm_medium=social&utm_campaign=sa_Earth2050-MayPromo-_aa0070_promo&utm_content=sm-post&utm_term=sa_facebook_promo_s70ptwqxsmhnhzw  https://me.kaspersky.com/blog/make-home-wifi-great-again/8132/   https://me.kaspersky.com/blog/zoom-security-ten-tips/8063/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KasperskyLab are successful.

KasperskyLab Creative Analysis: 

KasperskyLab placed a Image ad in 2020-05-27-2020-06-05, and got 386 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KasperskyLab Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan  N/A  Egypt
Language  English  Arabic  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KasperskyLab has the best conversion in Jordan, and can advertise more in Jordan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KasperskyLab Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-05  2020-04-25-2020-04-29  2020-04-12-2020-04-27
During  10 days  5 days 16 days 
Like  386  90  23
Share  61  21  3
Comment  75  6  0

Advertising effectiveness is a direct manifestation of advertising. KasperskyLab ‘s Top 1 ad received 386 likes, 61 shares, 75 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KasperskyLab, helping KasperskyLab to grasp the ad data more clearly.