Top Ads on KartRider Rush+

KartRider Rush+ Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KartRider Rush+ has been advertising and marketing on Facebook for many years. And KartRider Rush+ has placed 93 of ads on the Facebook platform in the last month. In the past few years,KartRider Rush+ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KartRider Rush+ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KartRider Rush+. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KartRider Rush+.

BigSpy

1.KartRider Rush+ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KartRider Rush+  KartRider Rush+  KartRider Rush+
Page Categories  Magazine  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KartRider Rush+ Marketing Objectives Analysis: 

KartRider Rush+ has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KartRider Rush+ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KartRider Rush+ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  此刻解封!手機遊戲《跑跑卡丁車 Rush+》正式開服,馬上下載!  跑跑卡丁車Rush+ 下載選車 GO GO  
Ad Copy Text  現在馬上下載來玩玩看吧!! #跑跑卡丁車 #GQ3C   各種帥氣車款任你選R   有車就4帥氣
Link Description  大家還記得於三月時,手機版《跑跑卡丁車 Rush+》的消息釋出,馬上引起廣大電玩迷們的討論嗎?超人氣賽車競速遊戲《跑跑卡丁車》自從 2007 年在台灣推出一直以來,以簡單上手的玩法和可愛的人物角色而受到廣大玩家推崇....  N/A  N/A
Website Link  apps.apple.com  play.google.com  play.google.com
CTA  SHOP_NOW  DOWNLOAD  DOWNLOAD
Text Word Count 63  29  17
Like 2952  111  645

KartRider Rush+ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KartRider Rush+ Top 1 ads got 2952 likes. KartRider Rush+ uses a sentence with the finishing touch title: “此刻解封!手機遊戲《跑跑卡丁車 Rush+》正式開服,馬上下載!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KartRider Rush+ shared 63 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KartRider Rush+ should continue to optimize the ad content.

3.KartRider Rush+ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-11-2020-06-17  2020-05-18-2020-06-14  2020-05-17-2020-06-11
Landing Page Link  https://apps.apple.com/tw/app/id1466736988?mttn3pid=a_custom_361678&mttnsubad=A232_B193_D134485&mttncc=TW&mttnsub3=AI1486570083&mttnsiteid=141192&mttnagencyid=608&ign-itsct=PAP_SC06_PT157_TW&ign-itscg=as10025  https://play.google.com/store/apps/details?id=com.nexon.kart   https://play.google.com/store/apps/details?id=com.nexon.kart

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KartRider Rush+ are successful.

KartRider Rush+ Creative Analysis: 

KartRider Rush+ placed a Image ad in 2020-05-11-2020-06-17, and got 2952 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KartRider Rush+ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Chinese (Traditional)  N/A  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KartRider Rush+ has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KartRider Rush+ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-17  2020-05-18-2020-06-14  2020-05-17-2020-06-11
During  38 days  28 days 26 days 
Like  2952  111  645
Share  10  1  16
Comment  9  8  9

Advertising effectiveness is a direct manifestation of advertising. KartRider Rush+ ‘s Top 1 ad received 2952 likes, 10 shares, 9 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KartRider Rush+, helping KartRider Rush+ to grasp the ad data more clearly.