Top Ads on Karpaten Turism

Karpaten Turism Background Introduction:

Fondată în 1996, Karpaten Turism este una dintre cele mai mari agenții turoperatoare din România, specializată atât pe circuite externe, cât și pe turism de incoming, organizând anual pachete turistice pentru mai mult de 200.000 de turiști.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Karpaten Turism has been advertising and marketing on Facebook for many years. And Karpaten Turism has placed 120 of ads on the Facebook platform in the last month. In the past few years,Karpaten Turism has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Karpaten Turism on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Karpaten Turism. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Karpaten Turism.

BigSpy

1.Karpaten Turism Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Karpaten Turism  Karpaten Turism  Karpaten Turism
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Karpaten Turism Marketing Objectives Analysis: 

Karpaten Turism has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Karpaten Turism best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Karpaten Turism Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sejur Zakynthos - de la 259 €/ pers. - LAST MINUTE  Sejur Creta - de la 289 €/ pers. - Last Minute Sejur Zakynthos - de la 259 €/ pers. - LAST MINUTE 
Ad Copy Text  Probabil cu una dintre cele mai impresionante plaje ale lumii, Zakynthos te așteaptă în vacanță...  Ați aflat?! Suntem gata pentru vacanțe! ✈️Descoperă Creta cu reduceri de până la 150 euro/p...  Probabil cu una dintre cele mai impresionante plaje ale lumii, Zakynthos te așteaptă în vacanță...
Link Description  Oferte Vacanţe şi Sejururi în Zakynthos 2020 de la agenţia de turism Karpaten. Vezi oferta 2020 la toate destinaţiile turistice, hoteluri şi cazare din Zakynthos  Oferte Charter Creta 2020. Vacanţe şi Sejururi de la agenţia de turism Karpaten. Vezi oferta Charter Creta 2020 la toate destinaţiile turistice, hoteluri şi cazare!  Oferte Vacanţe şi Sejururi în Zakynthos 2020 de la agenţia de turism Karpaten. Vezi oferta 2020 la toate destinaţiile turistice, hoteluri şi cazare din Zakynthos
Website Link  www.karpaten.ro  www.karpaten.ro  www.karpaten.ro
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 274  368  274
Like 519  323  183

Karpaten Turism Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Karpaten Turism Top 1 ads got 519 likes. Karpaten Turism uses a sentence with the finishing touch title: “Sejur Zakynthos - de la 259 €/ pers. - LAST MINUTE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Karpaten Turism shared 274 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Karpaten Turism should continue to optimize the ad content.

3.Karpaten Turism Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-06-08-2020-06-18  2020-06-08-2020-06-18
Landing Page Link  https://www.karpaten.ro/oferte/oferte-vacante-sejururi/zakynthos-12113/?filters%5Btransports%5D%5B0%5D=plane&filters%5Bprices%5D=32%E2%82%AC+-+1439%E2%82%AC&sort=recommend&pag=1&utm_source=facebook&utm_campaign=restart  https://www.karpaten.ro/restart-travel/   https://www.karpaten.ro/oferte/oferte-vacante-sejururi/zakynthos-12113/?filters%5Btransports%5D%5B0%5D=plane&filters%5Bprices%5D=32%E2%82%AC+-+1439%E2%82%AC&sort=recommend&pag=1&utm_source=facebook&utm_campaign=restart&fbclid=IwAR3vhAsZ_molKrRf5wArKyrU-dUOr8pmoCc3Rxa-PniAFj0SIF9bLSN0Atg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Karpaten Turism are successful.

Karpaten Turism Creative Analysis: 

Karpaten Turism placed a Image ad in 2020-06-08-2020-06-20, and got 519 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Karpaten Turism Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  Romania
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Karpaten Turism has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Karpaten Turism Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-08-2020-06-18  2020-06-08-2020-06-18
During  13 days  11 days 11 days 
Like  519  323  183
Share  38  17  10
Comment  12  11  2

Advertising effectiveness is a direct manifestation of advertising. Karpaten Turism ‘s Top 1 ad received 519 likes, 38 shares, 12 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Karpaten Turism, helping Karpaten Turism to grasp the ad data more clearly.