Top Ads on Kaplan Singapore

Kaplan Singapore Background Introduction:

Official Facebook page of Kaplan Singapore, the preferred private education institution serving over 30,000 learners from more than 30 countries worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kaplan Singapore has been advertising and marketing on Facebook for many years. And Kaplan Singapore has placed 54 of ads on the Facebook platform in the last month. In the past few years,Kaplan Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kaplan Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kaplan Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kaplan Singapore.

BigSpy

1.Kaplan Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kaplan Singapore  Kaplan Singapore  Kaplan Singapore
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Kaplan Singapore Marketing Objectives Analysis: 

Kaplan Singapore has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kaplan Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kaplan Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kaplan Singapore  Kaplan Singapore N/A 
Ad Copy Text  As digitalisation continues to proliferate, cybersecurity has become integral across multiple sector...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.kaplan.com.sg  www.kaplan.com.sg
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 392  0  0
Like 42  0  0

Kaplan Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kaplan Singapore Top 1 ads got 42 likes. Kaplan Singapore uses a sentence with the finishing touch title: “Kaplan Singapore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kaplan Singapore shared 392 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kaplan Singapore should continue to optimize the ad content.

3.Kaplan Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-20-2020-06-20  2020-06-19-2020-06-20  2020-06-02-2020-06-20
Landing Page Link  https://www.facebook.com/KaplanSingapore/?_sref_=3251272648216133&refid=28&_ft_=adid.6186822444115:qid.6840503072995861471:mf_story_key.3380554533424675658:is_sponsored.1:ei.AI@AQJ1EMKbWV5_JdipUPNtfUVkybCBVR9krbkjsfSaMK3O3gdmFz4A-v0zry6tk1m-qlRm5GSHDDavhCCZHCnoEgQa:top_level_post_id.3251272654882799:content_owner_id_new.134447459898683:page_id.134447459898683:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592678449:filter.h_nor:tds_flgs.3:actrs.134447459898683:page_insights.%7B%22134447459898683%22:%7B%22page_id%22:134447459898683,%22page_id_type%22:%22page%22,%22actor_id%22:134447459898683,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590978525,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3251272654882799%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:134447459898683,%22page_id%22:134447459898683,%22post_id%22:3251272654882799,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.kaplan.com.sg/courses/diploma/?utm_source=facebook&utm_medium=banner&utm_campaign=khei_dips_General_ws   https://www.kaplan.com.sg/university/university-of-portsmouth/?utm_medium=image&utm_campaign=khei_uop_generic_ws_full-time

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kaplan Singapore are successful.

Kaplan Singapore Creative Analysis: 

Kaplan Singapore placed a Image ad in 2020-06-20-2020-06-20, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kaplan Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Singapore  Singapore
Language  Filipino  Filipino  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kaplan Singapore has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kaplan Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-19-2020-06-20  2020-06-02-2020-06-20
During  1 days  2 days 19 days 
Like  42  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Kaplan Singapore ‘s Top 1 ad received 42 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kaplan Singapore, helping Kaplan Singapore to grasp the ad data more clearly.