Top Ads on Kaltemp

Kaltemp Background Introduction:

ENERGÍA LIMPIA PARA TU HOGAR Calefacción, agua caliente y electricidad renovables y de alta eficiencia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kaltemp has been advertising and marketing on Facebook for many years. And Kaltemp has placed 70 of ads on the Facebook platform in the last month. In the past few years,Kaltemp has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kaltemp on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kaltemp. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kaltemp.

BigSpy

1.Kaltemp Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kaltemp  Kaltemp  Kaltemp
Page Categories  Heating, Ventilating & Air Conditioning Service  Heating, Ventilating & Air Conditioning Service  Heating, Ventilating & Air Conditioning Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kaltemp Marketing Objectives Analysis: 

Kaltemp has been operating in Heating, Ventilating & Air Conditioning Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kaltemp best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kaltemp Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Calefactor Ideal, Recibelo Gratis en Casa.  N/A N/A 
Ad Copy Text  #QuedateEnCasa y Disfruta de la Calidez ♨️ para Cada Espacio de tu Hogar con Calefactores️ #K...  no setting  no setting
Link Description  Disfruta Hasta 12 Cuotas Sin Interés. Satisfacción Garantizada.  N/A  N/A
Website Link  www.kaltemp.cl  www.facebook.com  www.kaltemp.cl
CTA  WATCH_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 178  0  0
Like 37  0  0

Kaltemp Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kaltemp Top 1 ads got 37 likes. Kaltemp uses a sentence with the finishing touch title: “Calefactor Ideal, Recibelo Gratis en Casa.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kaltemp shared 178 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kaltemp should continue to optimize the ad content.

3.Kaltemp Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Others  Carousel
Ad Time   2020-04-21-2020-06-19  2020-01-08-2020-04-28  2020-03-03-2020-04-28
Landing Page Link  https://www.kaltemp.cl/esp/calefactores-electricos?utm_source=FacebookAds&utm_medium=paid_leadaki&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D  https://www.facebook.com/kaltempchile/   https://www.kaltemp.cl/esp/aire-acondicionado?utm_source=facebookads&utm_medium=paid_leadaki&utm_campaign=catalogo_ch&utm_content=carrousel-catalogo-allproducts&utm_term=allproducts_addtocartperonocompro_hm_18mas_ch

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kaltemp are successful.

Kaltemp Creative Analysis: 

Kaltemp placed a Image ad in 2020-04-21-2020-06-19, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kaltemp Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kaltemp has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kaltemp Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-19  2020-01-08-2020-04-28  2020-03-03-2020-04-28
During  60 days  112 days 57 days 
Like  37  0  0
Share  8  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Kaltemp ‘s Top 1 ad received 37 likes, 8 shares, 2 comments in just 60 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kaltemp, helping Kaltemp to grasp the ad data more clearly.