Top Ads on Kalapod

Kalapod Background Introduction:

Magazin online cu incaltaminte pentru femei, barbati si copii

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kalapod has been advertising and marketing on Facebook for many years. And Kalapod has placed 839 of ads on the Facebook platform in the last month. In the past few years,Kalapod has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kalapod on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kalapod. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kalapod.

BigSpy

1.Kalapod Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kalapod  Kalapod  Kalapod
Page Categories  Footwear Store  Footwear Store  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kalapod Marketing Objectives Analysis: 

Kalapod has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kalapod best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kalapod Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A   BLACK FRIDAY csak 1.490 FT Дамски спортни обувки Hernanda сини 
Ad Copy Text  no setting   Black Friday Summer Edition! Itt az idő, hogy bevásárolj magadnak! Használd ki a szuper alac...   Твоите любими продукти, сега са на най-ниски цени! Побъ...
Link Description  Secure and full-featured Online Shopping Cart Software with the complete set of powerful ecommerce options to create your own online store with minimum efforts involved.  Nyáron az ideális lábbeli a szandál, mert kényelmesek, könnyen felhuzzhatók es hadják a lábat szellőzni.  N/A
Website Link  www.kalapod.gr  www.kalapod.hu  www.kalapod.bg
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  127  195
Like 0  89  1

Kalapod Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kalapod Top 1 ads got 0 likes. Kalapod uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kalapod shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kalapod should continue to optimize the ad content.

3.Kalapod Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-04-12-2020-06-19  2020-06-10-2020-06-19  2019-11-10-2020-06-18
Landing Page Link  https://www.kalapod.gr/  https://www.kalapod.hu/noi-szandal/   https://www.kalapod.bg/%D0%B4%D0%B0%D0%BC%D1%81%D0%BA%D0%B8-%D1%81%D0%BF%D0%BE%D1%80%D1%82%D0%BD%D0%B8-%D0%BE%D0%B1%D1%83%D0%B2%D0%BA%D0%B8-rasha-%D0%B1%D0%B5%D0%BB%D0%B8.html?utm_source=facebook&utm_campaign=cpa&admit=fb&fbclid=IwAR1KykvJBpaJZYQLRPRbzd3_2mR3bEKyQCq6htIMCdoJiLoYQmXxbWvTxVw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kalapod are successful.

Kalapod Creative Analysis: 

Kalapod placed a Carousel ad in 2020-04-12-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kalapod Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Hungary  Bulgaria
Language  English  Hungarian  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kalapod has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kalapod Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-12-2020-06-19  2020-06-10-2020-06-19  2019-11-10-2020-06-18
During  69 days  10 days 222 days 
Like  0  89  1
Share  0  10  2591
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Kalapod ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kalapod, helping Kalapod to grasp the ad data more clearly.