Top Ads on Kaia Health

Kaia Health Background Introduction:

Kaia offers personalised holistic training programme for users to overcome back pain! Mobile app available on App store, Google play store. [English Version]: https://www.facebook.com/kaiahealthEN/ [German version]: https://www.facebook.com/kaiahealth/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kaia Health has been advertising and marketing on Facebook for many years. And Kaia Health has placed 127 of ads on the Facebook platform in the last month. In the past few years,Kaia Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kaia Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kaia Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kaia Health.

BigSpy

1.Kaia Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kaia Health  Kaia Health  Kaia Health
Page Categories  Medical Company  Medical Company  Medical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kaia Health Marketing Objectives Analysis: 

Kaia Health has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kaia Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kaia Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kaia: Designed to help manage back pain  Start your free 7-day trial! Start your 7-day free trial today 
Ad Copy Text  Kaia is a new app that helps to manage back pain in the comfort of your home. It delivers a plan tha...  Back pain can be frustrating at work, at home, all day, and throughout the night. Kaia built a scien...  “The Kaia Back Pain App [...] coaches back-pain sufferers how to correctly perform therapeutic exe...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  DOWNLOAD  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 183  224  145
Like 2901  33  21

Kaia Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kaia Health Top 1 ads got 2901 likes. Kaia Health uses a sentence with the finishing touch title: “Kaia: Designed to help manage back pain”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kaia Health shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kaia Health should continue to optimize the ad content.

3.Kaia Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-07-07-2020-01-20  2019-12-31-2020-01-02  2019-06-12-2019-12-16
Landing Page Link  http://itunes.apple.com/app/id1100673977  http://itunes.apple.com/app/id1100673977   http://itunes.apple.com/app/id1100673977

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kaia Health are successful.

Kaia Health Creative Analysis: 

Kaia Health placed a Video ad in 2019-07-07-2020-01-20, and got 2901 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kaia Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kaia Health has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kaia Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-07-2020-01-20  2019-12-31-2020-01-02  2019-06-12-2019-12-16
During  198 days  3 days 188 days 
Like  2901  33  21
Share  509  9  3
Comment  481  0  3

Advertising effectiveness is a direct manifestation of advertising. Kaia Health ‘s Top 1 ad received 2901 likes, 509 shares, 481 comments in just 198 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kaia Health, helping Kaia Health to grasp the ad data more clearly.