Top Ads on Kafe Mania

Kafe Mania Background Introduction:

Кафе бутик и онлайн магазин за кафе, чай, кафемашини и аксесоари. Голямо разнообразие на Nespresso продукти.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kafe Mania has been advertising and marketing on Facebook for many years. And Kafe Mania has placed 54 of ads on the Facebook platform in the last month. In the past few years,Kafe Mania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kafe Mania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kafe Mania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kafe Mania.

BigSpy

1.Kafe Mania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kafe Mania  Kafe Mania  Kafe Mania
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  opencart  opencart  opencart

Kafe Mania Marketing Objectives Analysis: 

Kafe Mania has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kafe Mania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kafe Mania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Над 300 продукта с намаление  Kafe Mania Kafe Mania 
Ad Copy Text  -  Специални намаления на illy капсули за Nespresso Поръчай дне...  Специални намаления на Cafe Royal капсули за Nespresso Поръчай ...
Link Description  N/A  N/A  N/A
Website Link  kafemania.bg  www.kafemania.bg  www.kafemania.bg
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 211  124  130
Like 23  42  17

Kafe Mania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kafe Mania Top 1 ads got 23 likes. Kafe Mania uses a sentence with the finishing touch title: “Над 300 продукта с намаление ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kafe Mania shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kafe Mania should continue to optimize the ad content.

3.Kafe Mania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-03-2020-06-16  2020-06-03-2020-06-16
Landing Page Link  https://kafemania.bg/latest  https://kafemania.bg/?utm_source=fb&utm_medium=social%0A&utm_campaign=1+-+COLD+-+Conversions+-+All&utm_content=BG+-+Broad+-+LC+-+PO+-+20E+-+NEW+-+Nespresso%0A&utm_term=COLD-AC2+-+Carousel+-+ILLY   https://kafemania.bg/?utm_source=fb&utm_medium=social%0A&utm_campaign=1+-+COLD+-+Conversions+-+All&utm_content=BG+-+Broad+-+LC+-+PO+-+20E+-+NEW+-+Nespresso%0A&utm_term=COLD-AC2+-+Carousel+-+Royal

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kafe Mania are successful.

Kafe Mania Creative Analysis: 

Kafe Mania placed a Image ad in 2020-06-16-2020-06-18, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kafe Mania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Bulgaria  N/A
Language  Bulgarian  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kafe Mania has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kafe Mania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-03-2020-06-16  2020-06-03-2020-06-16
During  3 days  14 days 14 days 
Like  23  42  17
Share  1  9  0
Comment  1  6  0

Advertising effectiveness is a direct manifestation of advertising. Kafe Mania ‘s Top 1 ad received 23 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kafe Mania, helping Kafe Mania to grasp the ad data more clearly.