Top Ads on KaDeWe

KaDeWe Background Introduction:

Die offizielle Facebook Seite des KaDeWe, einem der bedeutendsten Department Stores weltweit: Fashion, Beauty, Accessoires, Gourmet, Home & Living u.v.m.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KaDeWe has been advertising and marketing on Facebook for many years. And KaDeWe has placed 1 of ads on the Facebook platform in the last month. In the past few years,KaDeWe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KaDeWe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KaDeWe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KaDeWe.

BigSpy

1.KaDeWe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KaDeWe  KaDeWe  KaDeWe
Page Categories  Geographical Place  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  N/A  -  -

KaDeWe Marketing Objectives Analysis: 

KaDeWe has been operating in Geographical Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KaDeWe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KaDeWe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ostern im KaDeWe  -
Ad Copy Text  Vom 15. bis 20. April schenkt der Osterhase beim Kauf von Kidswear und Toys einen Vorteil von 20 Pro...  -  -
Link Description  Shopping · 212 people  -  -
Website Link  www.facebook.com  -  -
CTA  EVENT_RSVP  -  -
Text Word Count 893  -  -
Like 112  -  -

KaDeWe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KaDeWe Top 1 ads got 112 likes. KaDeWe uses a sentence with the finishing touch title: “Ostern im KaDeWe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KaDeWe shared 893 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KaDeWe should continue to optimize the ad content.

3.KaDeWe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  -  -
Ad Time   2019-04-14-2019-04-18  -  -
Landing Page Link  https://www.facebook.com/239585670657/posts/10156254091035658/  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KaDeWe are successful.

KaDeWe Creative Analysis: 

KaDeWe placed a Image ad in 2019-04-14-2019-04-18, and got 112 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KaDeWe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KaDeWe has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KaDeWe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-14-2019-04-18  -  -
During  5 days  -
Like  112  -  -
Share  0  -  -
Comment  2  -  -

Advertising effectiveness is a direct manifestation of advertising. KaDeWe ‘s Top 1 ad received 112 likes, 0 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KaDeWe, helping KaDeWe to grasp the ad data more clearly.