Top Ads on KWS România

KWS România Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KWS România has been advertising and marketing on Facebook for many years. And KWS România has placed 28 of ads on the Facebook platform in the last month. In the past few years,KWS România has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KWS România on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KWS România. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KWS România.

BigSpy

1.KWS România Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KWS România  KWS România  KWS România
Page Categories  Agriculture  Agriculture  Agriculture
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KWS România Marketing Objectives Analysis: 

KWS România has been operating in Agriculture for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KWS România best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KWS România Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KWS SAAT SE & Co. KGaA - SEMĂNĂM VIITORUL- KWS SAAT SE & Co. KGaA  Hibrizii de porumb PLUS4GRAIN KWS România 
Ad Copy Text  Se spune că UMBERTO KWS are cele mai bune recomandări să devină “coloana vertebrală” a cult...  Fermierii noștri au cele mai mari așteptări de la cea mai bună parcelă din fermă. De aceea noi...  KWS Semințe se află în topul primelor trei companii producătoare de semințe de porumb.
Link Description  N/A  N/A  KWS Semințe, subsidiara KWS SAAT SE, se află în topul primelor trei companii producătoare de semințe, investind permanent în genetică de ultimă generație.
Website Link  www.kws.com  www.facebook.com  www.facebook.com
CTA    MESSAGE_PAGE  LIKE_PAGE
Text Word Count 520  398  91
Like 32  161  10

KWS România Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KWS România Top 1 ads got 32 likes. KWS România uses a sentence with the finishing touch title: “KWS SAAT SE & Co. KGaA - SEMĂNĂM VIITORUL- KWS SAAT SE & Co. KGaA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KWS România shared 520 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KWS România should continue to optimize the ad content.

3.KWS România Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-08-2020-06-12  2020-02-02-2020-02-06  2019-04-04-2019-04-18
Landing Page Link  https://www.kws.com/ro/ro/produse/rapita/umberto-kws/?fbclid=IwAR075O4s_iQcut7W5njVvJrYMXCk6xp3Xf2zKzPbzMqM5bqWVZQ2AwishEg  https://www.facebook.com/221195595350923/posts/635382000598945/   https://www.facebook.com/221195595350923/posts/421135638690250/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KWS România are successful.

KWS România Creative Analysis: 

KWS România placed a Carousel ad in 2020-06-08-2020-06-12, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KWS România Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  Romania
Language  English  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KWS România has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KWS România Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-12  2020-02-02-2020-02-06  2019-04-04-2019-04-18
During  5 days  5 days 15 days 
Like  32  161  10
Share  7  16  0
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. KWS România ‘s Top 1 ad received 32 likes, 7 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KWS România, helping KWS România to grasp the ad data more clearly.