Top Ads on KWS Deutschland

KWS Deutschland Background Introduction:

KWS ist ein führendes, innovatives Pflanzenzüchtungsunternehmen und seit mehr als 160 Jahren Saatguthersteller

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KWS Deutschland has been advertising and marketing on Facebook for many years. And KWS Deutschland has placed 19 of ads on the Facebook platform in the last month. In the past few years,KWS Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KWS Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KWS Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KWS Deutschland.

BigSpy

1.KWS Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KWS Deutschland  KWS Deutschland  KWS Deutschland
Page Categories  Agriculture  Agriculture  Agriculture
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KWS Deutschland Marketing Objectives Analysis: 

KWS Deutschland has been operating in Agriculture for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KWS Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KWS Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KWS TALENT im Anbau Teil 3.mp4  Jetzt kostenlos dabei sein! KWS Deutschland 
Ad Copy Text  Wir begleiten dieses Jahr KWS TALENT in der Praxis und das dritte Video der Reihe ist fertig! Vor e...  Der Blick auf's Feld vom Schreibtisch aus? KWS SAT TS-Monitoring macht's möglich! Jetzt dabei sein ...  Unabhängigkeit bedeutet nicht einfach nur Freiheit. Für uns steht Unabhängigkeit für Verantwortu...
Link Description  N/A  KWS SAT TS-Monitoring  KWS ist ein führendes, innovatives Pflanzenzüchtungsunternehmen und seit mehr als 160 Jahren Saatguthersteller
Website Link  www.facebook.com  www.kws.com  www.facebook.com
CTA    LEARN_MORE  LIKE_PAGE
Text Word Count 236  142  184
Like 48  14  92

KWS Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KWS Deutschland Top 1 ads got 48 likes. KWS Deutschland uses a sentence with the finishing touch title: “KWS TALENT im Anbau Teil 3.mp4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KWS Deutschland shared 236 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KWS Deutschland should continue to optimize the ad content.

3.KWS Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-05-04-2019-05-06  2019-04-25-2019-05-06  2019-05-01-2019-05-06
Landing Page Link  https://www.facebook.com/1659664900789880/posts/2241231585966539/  https://www.kws.com/de/de/sat-ts/form/?utm_campaign=tool-usage.existing-customer.corn-oilcrops.sat-ts.190301&utm_medium=darkpost&utm_source=facebook&utm_term=kachel-bild&utm_content=image   https://www.facebook.com/KWSDeutschland/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KWS Deutschland are successful.

KWS Deutschland Creative Analysis: 

KWS Deutschland placed a Video ad in 2019-05-04-2019-05-06, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KWS Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  German  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KWS Deutschland has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KWS Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-04-2019-05-06  2019-04-25-2019-05-06  2019-05-01-2019-05-06
During  3 days  12 days 6 days 
Like  48  14  92
Share  5  0  0
Comment  1  0  3

Advertising effectiveness is a direct manifestation of advertising. KWS Deutschland ‘s Top 1 ad received 48 likes, 5 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KWS Deutschland, helping KWS Deutschland to grasp the ad data more clearly.