Top Ads on KRAFT

KRAFT Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KRAFT has been advertising and marketing on Facebook for many years. And KRAFT has placed 450 of ads on the Facebook platform in the last month. In the past few years,KRAFT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KRAFT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KRAFT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KRAFT.


1.KRAFT Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

KRAFT Marketing Objectives Analysis: 

KRAFT has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KRAFT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KRAFT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Der Klimaschutz muss raus aus der ÖKO Ecke - Sinnvolle Maßnahmen für Alfter - FREIE WÄHLER Alfter - die kommunale Kraft  Buschkauler Feld - Erhebliche Mängel im Umweltbericht - FREIE WÄHLER Alfter - zusammen Alfter gestalten Wester-Werke - FREIE WÄHLER Alfter - die kommunale Kraft 
Ad Copy Text  no setting  no setting  no setting
Link Description  Liebe Leser, Klimawandel und Klimaschutz geht die gesamte Gesellschaft an. Das ist keine Frage parteipolitischer Ansichten, sondern eines der wichtigsten zu lösenden Probleme der menschlichen Gemeinschaft. Trotz der wissenschaftlich unumstrittenen Kenntnis des menschengemachten Klimawandels reichen...  Der Umweltbericht muss sich mit den sogenannten “Schutzgütern” Kilma, Luft und Fläche befassen. Das Buschkauler Feld liegt in einer „Kaltluft Leitbahn“ mit „sehr hoher Priorität“ für die Region. Das hat Bürgermeister Schumacher im Umweltbericht zum Buschkauler Feld verschwiegen (s. ...  Gemeindeeigenes Rechtsgutachten stuft die Klage der Gemeinde Alfter gegen den Kreis als nicht erfolgversprechend ein. Die Vorgeschichte: Seit Jahren schwelt ein Konflikt zwischen den Wester Werken und Anwohnern. Geklagt wird über Lärm und LKW Verkehr. Demgegenüber stehen eine gültige Betriebsgen...
Website Link
Text Word Count 0  0  0
Like 0  0  0

KRAFT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KRAFT Top 1 ads got 0 likes. KRAFT uses a sentence with the finishing touch title: “Der Klimaschutz muss raus aus der ÖKO Ecke - Sinnvolle Maßnahmen für Alfter - FREIE WÄHLER Alfter - die kommunale Kraft”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KRAFT shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KRAFT should continue to optimize the ad content.

3.KRAFT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-19  2020-06-19-2020-06-19  2020-06-01-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KRAFT are successful.

KRAFT Creative Analysis: 

KRAFT placed a Image ad in 2020-06-01-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KRAFT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KRAFT has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KRAFT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-19  2020-06-19-2020-06-19  2020-06-01-2020-06-19
During  19 days  1 days 19 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. KRAFT ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KRAFT, helping KRAFT to grasp the ad data more clearly.