Top Ads on KOSMO

KOSMO Background Introduction:

KOSMO - das urbane Newsportal!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KOSMO has been advertising and marketing on Facebook for many years. And KOSMO has placed 49 of ads on the Facebook platform in the last month. In the past few years,KOSMO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KOSMO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KOSMO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KOSMO.

BigSpy

1.KOSMO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KOSMO  KOSMO  KOSMO
Page Categories  Other  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

KOSMO Marketing Objectives Analysis: 

KOSMO has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KOSMO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KOSMO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kosmo-Arm1  Nach Selbstjustiz: Mörder wird zu Frauenschwarm - KOSMO Bosnien-Herzegowina öffnet am 1. Juni die Grenzen - KOSMO 
Ad Copy Text  Էջում ներկայացված են layn tesakani  no setting  no setting
Link Description  Էջում ներկայացված են layn tesakani  Filip Z. (25) ist zur Zeit wohl der prominenteste Häftling Kroatiens.  Bosnien-Herzegowina wird am 1. Juni wieder seine Grenzen öffnen.
Website Link  www.facebook.com  www.kosmo.at  www.kosmo.at
CTA  LIKE_PAGE    
Text Word Count 52  0  0
Like 110  0  0

KOSMO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KOSMO Top 1 ads got 110 likes. KOSMO uses a sentence with the finishing touch title: “Kosmo-Arm1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KOSMO shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KOSMO should continue to optimize the ad content.

3.KOSMO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-03  2020-05-20-2020-05-24  2020-05-18-2020-05-24
Landing Page Link  https://www.facebook.com/103482058033047  https://www.kosmo.at/nach-selbstjustiz-moerder-wird-zu-frauenschwarm/   https://www.kosmo.at/bosnien-herzegowina-oeffnet-am-1-juni-die-grenzen/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KOSMO are successful.

KOSMO Creative Analysis: 

KOSMO placed a Image ad in 2020-05-29-2020-06-03, and got 110 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KOSMO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Armenia  N/A  N/A
Language  Filipino  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KOSMO has the best conversion in Armenia, and can advertise more in Armenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KOSMO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-03  2020-05-20-2020-05-24  2020-05-18-2020-05-24
During  6 days  5 days 7 days 
Like  110  0  0
Share  0  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. KOSMO ‘s Top 1 ad received 110 likes, 0 shares, 4 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KOSMO, helping KOSMO to grasp the ad data more clearly.