Top Ads on KONE

KONE Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KONE has been advertising and marketing on Facebook for many years. And KONE has placed 43 of ads on the Facebook platform in the last month. In the past few years,KONE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KONE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KONE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KONE.


1.KONE Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Sports & Recreation Venue  Seafood Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  wordpress

KONE Marketing Objectives Analysis: 

KONE has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KONE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KONE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Recordista em vendas  Nike Run Club Call To Order Pickup 
Ad Copy Text  Essa bolsa está encantando a todos! Ja imaginou encontrar o que precisa em um pulo de mágica? c...  Llegaron las nuevas Nike Air Zoom Pegasus 37: Velocidad Confiable en cada entrenamiento.  no setting
Link Description  Clique para garantir a sua.  N/A  Order today!
Website Link
Text Word Count 131  88  0
Like 0  938  0

KONE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KONE Top 1 ads got 0 likes. KONE uses a sentence with the finishing touch title: “Recordista em vendas ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KONE shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KONE should continue to optimize the ad content.

3.KONE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-13-2020-06-16  2020-05-15-2020-06-13  2020-03-29-2020-06-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KONE are successful.

KONE Creative Analysis: 

KONE placed a Video ad in 2020-06-13-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KONE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Chile,Venezuela  United States
Language  French  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KONE has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KONE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-16  2020-05-15-2020-06-13  2020-03-29-2020-06-10
During  4 days  30 days 74 days 
Like  0  938  0
Share  0  26  0
Comment  0  32  0

Advertising effectiveness is a direct manifestation of advertising. KONE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KONE, helping KONE to grasp the ad data more clearly.