Top Ads on KONE Israel

KONE Israel Background Introduction:

אנו חברה מובילה בעולם בתעשיית המעליות והדרגנועים ותפקידנו הוא להפיק את המיטב מערי העולם.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KONE Israel has been advertising and marketing on Facebook for many years. And KONE Israel has placed 6 of ads on the Facebook platform in the last month. In the past few years,KONE Israel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KONE Israel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KONE Israel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KONE Israel.

BigSpy

1.KONE Israel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KONE Israel  KONE Israel  KONE Israel
Page Categories  Elevator Service  Elevator Service  Elevator Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KONE Israel Marketing Objectives Analysis: 

KONE Israel has been operating in Elevator Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KONE Israel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KONE Israel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KONE Israel  KONE Israel KONE Israel 
Ad Copy Text  חברת KONE גאה ונרגשת על זכייתה ב-4 פרסי עיצוב עבור מעליות ...  קונה ישראל אתכם גם בתקופה מאתגרת זו. אנחנו ממשיכים בעשי...  -
Link Description  חברת KONE גאה ונרגשת על זכייתה ב-4 פרסי עיצוב עבור מעליות KONE DX Class בתחרות Red Dot Design Award לעיצוב המוצר 2020! פרסי Red Dot הם מן הפרסים המבוקשים והמוכרים ברחבי העולם כחותם איכות בעיצוב. לקריאה נוספת >> https://bit.ly/KONE_RedDot  N/A  N/A
Website Link  bit.ly  www.facebook.com  www.kone.co.il
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 366  231  229
Like 190  720  179

KONE Israel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KONE Israel Top 1 ads got 190 likes. KONE Israel uses a sentence with the finishing touch title: “KONE Israel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KONE Israel shared 366 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KONE Israel should continue to optimize the ad content.

3.KONE Israel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-09-2020-05-16  2020-04-08-2020-04-17  2020-04-08-2020-04-11
Landing Page Link  https://www.kone.com/en/news-and-insights/releases/kone-dx-class-elevators-win-four-prestigious-red-dot-design-awards-2020-05-07-2.aspx?fbclid=IwAR0jVRNQyWpz1oh_lDmE2Yhu-r6ih0J87MA8jpHRVuB7grcMGnn3PB4TkH4  https://www.facebook.com/KONEIL/videos/512905889590594/   https://www.kone.co.il/he/existing-buildings/maintenance/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KONE Israel are successful.

KONE Israel Creative Analysis: 

KONE Israel placed a Image ad in 2020-05-09-2020-05-16, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KONE Israel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KONE Israel has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KONE Israel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-09-2020-05-16  2020-04-08-2020-04-17  2020-04-08-2020-04-11
During  8 days  10 days 4 days 
Like  190  720  179
Share  7  95  21
Comment  2  14  1

Advertising effectiveness is a direct manifestation of advertising. KONE Israel ‘s Top 1 ad received 190 likes, 7 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KONE Israel, helping KONE Israel to grasp the ad data more clearly.