Top Ads on KOHO

KOHO Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KOHO has been advertising and marketing on Facebook for many years. And KOHO has placed 79 of ads on the Facebook platform in the last month. In the past few years,KOHO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KOHO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KOHO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KOHO.

BigSpy

1.KOHO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KOHO  KOHO  KOHO
Page Categories  Financial Service  Other  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KOHO Marketing Objectives Analysis: 

KOHO has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KOHO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KOHO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Ultimate Savings Account  Koho toiminnannohjausjärjestelmä Get $100 Of Your Payroll 3 Days Early! 
Ad Copy Text  The average Canadian pays $159 in bank fees. The average KOHO user pays $0.  Tehosta yrityksesi prosesseja - Tilaa maksuton Koho esittely! Koho toiminnanohjaus sisältää ratka...  Payments racking up? Join KOHO and get a full-service account with no hidden fees, no NSF fees, an...
Link Description  N/A  Kohon avulla parannat yrityksesi kannattavuutta ja tehostat rutiineja.  N/A
Website Link  itunes.apple.com  www.kohosales.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  SUBSCRIBE  INSTALL_MOBILE_APP
Text Word Count 77  201  153
Like 21  1  11

KOHO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KOHO Top 1 ads got 21 likes. KOHO uses a sentence with the finishing touch title: “The Ultimate Savings Account”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KOHO shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KOHO should continue to optimize the ad content.

3.KOHO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-10-22-2020-06-20  2020-04-21-2020-06-11  2020-05-13-2020-05-13
Landing Page Link  https://itunes.apple.com/app/id1091010942  https://www.kohosales.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=fb_yleismainos&hsa_grp=6159641874198&hsa_ad=6159641874398&hsa_acc=158433914&hsa_net=facebook&hsa_src=fb&hsa_cam=6136330253398&hsa_ver=3&fbclid=IwAR1pT_DUHTgjchcpfOqRc1_uybk2yjDvGMjxaiR1HbMJG9jNUME3a8ualng   http://itunes.apple.com/app/id1091010942

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KOHO are successful.

KOHO Creative Analysis: 

KOHO placed a Video ad in 2019-10-22-2020-06-20, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KOHO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  India
Language  English  Finnish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KOHO has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KOHO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-22-2020-06-20  2020-04-21-2020-06-11  2020-05-13-2020-05-13
During  243 days  52 days 1 days 
Like  21  1  11
Share  2  0  3
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. KOHO ‘s Top 1 ad received 21 likes, 2 shares, 3 comments in just 243 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KOHO, helping KOHO to grasp the ad data more clearly.