Top Ads on KLM Royal Dutch Airlines

KLM Royal Dutch Airlines Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KLM Royal Dutch Airlines has been advertising and marketing on Facebook for many years. And KLM Royal Dutch Airlines has placed 581 of ads on the Facebook platform in the last month. In the past few years,KLM Royal Dutch Airlines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KLM Royal Dutch Airlines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KLM Royal Dutch Airlines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KLM Royal Dutch Airlines.


1.KLM Royal Dutch Airlines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KLM Royal Dutch Airlines  KLM Royal Dutch Airlines  KLM Royal Dutch Airlines
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KLM Royal Dutch Airlines Marketing Objectives Analysis: 

KLM Royal Dutch Airlines has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KLM Royal Dutch Airlines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KLM Royal Dutch Airlines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fly to Bangkok from $1,293.00  Fly to Amsterdam from £102.00 Viaje a Amsterdam de €100.00 
Ad Copy Text  Can’t wait to take off on your next trip?  Can’t wait to take off on your next trip?  ¿No puedes esperar para empezar tu próximo viaje?
Link Description  Return to Toronto  Return to London  Regresar de Barcelona
Website Link
Text Word Count 43  43  51
Like 0  0  0

KLM Royal Dutch Airlines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KLM Royal Dutch Airlines Top 1 ads got 0 likes. KLM Royal Dutch Airlines uses a sentence with the finishing touch title: “Fly to Bangkok from $1,293.00”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KLM Royal Dutch Airlines shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KLM Royal Dutch Airlines should continue to optimize the ad content.

3.KLM Royal Dutch Airlines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-16-2020-03-16  2020-03-14-2020-03-16  2020-03-14-2020-03-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KLM Royal Dutch Airlines are successful.

KLM Royal Dutch Airlines Creative Analysis: 

KLM Royal Dutch Airlines placed a Image ad in 2020-03-16-2020-03-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KLM Royal Dutch Airlines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KLM Royal Dutch Airlines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KLM Royal Dutch Airlines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-16-2020-03-16  2020-03-14-2020-03-16  2020-03-14-2020-03-15
During  1 days  3 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. KLM Royal Dutch Airlines ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KLM Royal Dutch Airlines, helping KLM Royal Dutch Airlines to grasp the ad data more clearly.