Top Ads on KIZIK

KIZIK Background Introduction:

We believe functionality and fashion go together. Put on your KIZIK shoes each day knowing every pair is carefully crafted to ensure you love the style, comfort, and hands free technology. Welcome to the footwear revolution. Welcome to KIZIK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KIZIK has been advertising and marketing on Facebook for many years. And KIZIK has placed 56 of ads on the Facebook platform in the last month. In the past few years,KIZIK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KIZIK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KIZIK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KIZIK.

BigSpy

1.KIZIK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KIZIK  KIZIK  KIZIK
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

KIZIK Marketing Objectives Analysis: 

KIZIK has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KIZIK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KIZIK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Hilo Mist Grey KIZIK 
Ad Copy Text  People are replacing their whole shoe closet with these. Buy and Save now - % : www.kizik.com/p...  Browse On Sale items under $100! All implemented with KIZIK's "Pop-On" technology  Browse On Sale items under $100! All implemented with KIZIK's "Pop-On" technology
Link Description  Sale Ends June 21st  N/A  N/A
Website Link  kizik.com  kizik.com  kizik.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 109  82  82
Like 9  0  0

KIZIK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KIZIK Top 1 ads got 9 likes. KIZIK uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KIZIK shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KIZIK should continue to optimize the ad content.

3.KIZIK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-26-2020-06-20  2019-08-09-2020-06-14  2019-08-09-2020-06-04
Landing Page Link  https://kizik.com/pages/psa1?utm_source=hbads&utm_medium=social&utm_campaign=fathers_day_sale&utm_content=23844907944580203&fbclid=IwAR1oFXFBocDF5L6LrlHG-7fkqRn4kEfLVmFSM2vEuckITcszwdK0i77bHYE  https://kizik.com/products/belmont-brown?variant=30242157527136&fbclid=IwAR0ald14mAvKntI058wA449UxeFzBAluAEtcyYfKF79w8fO_0_EehaKVGdM   https://kizik.com/products/ravello-navy?variant=18397015539808&fbclid=IwAR2jQz7Qb7jqFiGYp8GtwdhZkeklqY6KTgQ7O4WkOyhpUQ_l-tZxb-jY_SA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KIZIK are successful.

KIZIK Creative Analysis: 

KIZIK placed a Image ad in 2020-05-26-2020-06-20, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KIZIK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KIZIK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KIZIK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2019-08-09-2020-06-14  2019-08-09-2020-06-04
During  26 days  311 days 301 days 
Like  9  0  0
Share  1  12  0
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. KIZIK ‘s Top 1 ad received 9 likes, 1 shares, 7 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KIZIK, helping KIZIK to grasp the ad data more clearly.