Top Ads on KILROY Iceland

KILROY Iceland Background Introduction:

Við leggjum metnað í að aðstoða ungt fólk og stúdenta við að kanna lífið í gegnum ferðalög og nám. Hvort sem það er að ferðast um heiminn eða stunda nám erlendis er markmið okkar það sama, að láta þína drauma rætast.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KILROY Iceland has been advertising and marketing on Facebook for many years. And KILROY Iceland has placed 60 of ads on the Facebook platform in the last month. In the past few years,KILROY Iceland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KILROY Iceland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KILROY Iceland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KILROY Iceland.

BigSpy

1.KILROY Iceland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KILROY Iceland  KILROY Iceland  KILROY Iceland
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KILROY Iceland Marketing Objectives Analysis: 

KILROY Iceland has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KILROY Iceland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KILROY Iceland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Finndu þína ferðatýpu  KILROY Iceland Ferðasagan í myndum - 10 góð ráð | KILROY 
Ad Copy Text  Viltu vita hvaða ferðatýpa þú ert❓ Taktu prófið og finndu það út  Skráðu þig á póstlistann okkar til að fá sérsniðið fréttabréf se...  Hér eru nokkur frábær ráð þegar kemur að því að taka myndir á ferðalaginu
Link Description  N/A  N/A  Við bíðum enn eftir að landamæri opnist, og á meðan við bíðum datt okkur í hug að deila með ykkur nokkrum frábærum ráðum þegar kemur að því að taka myndir á ferðalaginu!
Website Link  kilroy-s.neolane.net  www.facebook.com  www.kilroy.is
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 76  140  85
Like 2  0  0

KILROY Iceland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KILROY Iceland Top 1 ads got 2 likes. KILROY Iceland uses a sentence with the finishing touch title: “Finndu þína ferðatýpu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KILROY Iceland shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KILROY Iceland should continue to optimize the ad content.

3.KILROY Iceland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-19-2020-06-17  2020-06-17-2020-06-17  2020-06-07-2020-06-11
Landing Page Link  https://kilroy-s.neolane.net/sgdd/kilroyQuiz_IS.jssp  https://www.facebook.com/KILROYiceland/?_sref_=3010442392345508&refid=28&_ft_=adid.6185123784022:qid.6839211215532435356:mf_story_key.4524883994098218865:is_sponsored.1:ei.AI@AQIG4zS_2FO4bwwsiQe_zqBEj85WiKFqLiCb3U7R6gI94ta4nj88flZLEHemgNNUdOPK6TPOOg8iaXwi-OMJEemT:top_level_post_id.3010442379012176:content_owner_id_new.101267349929708:page_id.101267349929708:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592377558:filter.h_nor:tds_flgs.3:actrs.101267349929708:page_insights.%7B%22101267349929708%22:%7B%22page_id%22:101267349929708,%22page_id_type%22:%22page%22,%22actor_id%22:101267349929708,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589979072,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3010442379012176%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:101267349929708,%22page_id%22:101267349929708,%22post_id%22:3010442379012176,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.kilroy.is/blogg/ferdasagan-i-myndum?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=cpc&utm_campaign=FBP-covid&utm_content=ferdasagan-i-myndum

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KILROY Iceland are successful.

KILROY Iceland Creative Analysis: 

KILROY Iceland placed a Image ad in 2020-05-19-2020-06-17, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KILROY Iceland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Slovak  Indonesian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KILROY Iceland has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KILROY Iceland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-17  2020-06-17-2020-06-17  2020-06-07-2020-06-11
During  30 days  1 days 5 days 
Like  2  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. KILROY Iceland ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KILROY Iceland, helping KILROY Iceland to grasp the ad data more clearly.