Top Ads on KIKA

KIKA Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KIKA has been advertising and marketing on Facebook for many years. And KIKA has placed 215 of ads on the Facebook platform in the last month. In the past few years,KIKA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KIKA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KIKA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KIKA.


1.KIKA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Beauty Salon  Pet Supplies  Baby & Children's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KIKA Marketing Objectives Analysis: 

KIKA has been operating in Beauty Salon for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KIKA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KIKA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Как это работает? Endospheres therapy  KIKA Նոր տեսականի 
Ad Copy Text  -  Ar žinojote, kad, norint pasirūpinti augintinio kailiu, oda, ausimis ir akimis, gali užtekti ir ...  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 5418  612  328
Like 18  39  55

KIKA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KIKA Top 1 ads got 18 likes. KIKA uses a sentence with the finishing touch title: “Как это работает? Endospheres therapy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KIKA shared 5418 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KIKA should continue to optimize the ad content.

3.KIKA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-18  2020-06-01-2020-06-16  2020-06-06-2020-06-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KIKA are successful.

KIKA Creative Analysis: 

KIKA placed a Video ad in 2020-06-16-2020-06-18, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KIKA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Lithuania  N/A
Language  Russian  N/A  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KIKA has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KIKA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-01-2020-06-16  2020-06-06-2020-06-08
During  3 days  16 days 3 days 
Like  18  39  55
Share  1  8  7
Comment  0  2  2

Advertising effectiveness is a direct manifestation of advertising. KIKA ‘s Top 1 ad received 18 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KIKA, helping KIKA to grasp the ad data more clearly.