Top Ads on KFC

KFC Background Introduction:

Official page of KFC Malaysia. 'Like' to connect with us and get updates of so good news!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KFC has been advertising and marketing on Facebook for many years. And KFC has placed 5087 of ads on the Facebook platform in the last month. In the past few years,KFC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KFC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KFC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KFC.

BigSpy

1.KFC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KFC  KFC  KFC
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KFC Marketing Objectives Analysis: 

KFC has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KFC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KFC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kubełek dla 1 osoby  Commande ton KFC sur Uber Eats KFC 
Ad Copy Text  Kubełek dla 1 osoby w nowej odsłonie! Aż 6 chrupiących Hot Wings i frytki Tylko 9,95 Wpadnij d...  Que t’aies envie d'un 2ème burger, ou de faire croquer un(e) pote : pour un menu XL Colonel Burge...  -
Link Description  N/A  Uber Eats  TẤT CẢ VÌ FANS!!! Thương thương fans hết mình nên KFC cam kết thực hiện: - Thường xuyên vệ sinh, sát khuẩn trong và ngoài nhà hàng. - Nhân viên đeo khẩu trang khi phục vụ. - Sử dụng vách ngăn an toàn. Đến KFC măm gà thả ga mà sức khỏe vẫn đảm bảo, fans nhé! #KFC #KFCVietnam #CùngKFCĐẩyLùiCovid #Giaohangkhongtiepxuc #ContactlessDelivery
Website Link  ad.doubleclick.net  www.ubereats.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 106  145  413
Like 324  3366  2854

KFC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KFC Top 1 ads got 324 likes. KFC uses a sentence with the finishing touch title: “Kubełek dla 1 osoby”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KFC shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KFC should continue to optimize the ad content.

3.KFC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-10-2020-06-19  2020-06-17-2020-06-19  2020-06-16-2020-06-19
Landing Page Link  https://kfc.pl/main/home/orderpickup?utm_source=Facebook_Instagram&utm_content=sem_Facebook_Instagram_bucket_for_one_post_CPM-_01_06_30_06&utm_campaign=KFC_Brand_Campaign_VI_2020_KFC_Brand_Campaign_VI_2020&utm_medium=sem&utm_term=v1&dclid=CJiNhruG--kCFYM0rQYdtEwOiQ  https://www.ubereats.com/fr/brand/kfc/?utm_source=kfc_fr&utm_medium=fb_linkad&utm_campaign=frkfcxue20june&ue=ue&fbclid=IwAR05htSpTq77K9lnefKEZpLou5tgDkYEFLTRKgURRenIYn-MoSfHZOyr2fA   https://www.facebook.com/104569802908608/posts/2520455574653340/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KFC are successful.

KFC Creative Analysis: 

KFC placed a Video ad in 2020-06-10-2020-06-19, and got 324 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KFC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Morocco,France  Vietnam
Language  Polish  German  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KFC has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KFC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-17-2020-06-19  2020-06-16-2020-06-19
During  10 days  3 days 4 days 
Like  324  3366  2854
Share  7  467  1
Comment  40  999  31

Advertising effectiveness is a direct manifestation of advertising. KFC ‘s Top 1 ad received 324 likes, 7 shares, 40 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KFC, helping KFC to grasp the ad data more clearly.