Top Ads on KFC

KFC Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KFC has been advertising and marketing on Facebook for many years. And KFC has placed 5092 of ads on the Facebook platform in the last month. In the past few years,KFC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KFC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KFC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KFC.

BigSpy

1.KFC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KFC  KFC  KFC
Page Categories  Fast Food Restaurant  Chicken Joint  Chicken Joint
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KFC Marketing Objectives Analysis: 

KFC has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KFC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KFC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KFC Rakyat Feast for 4  วันอังคาร รีบมา KFC เลือกอิ่มฟรี สั่งเลย 
Ad Copy Text  Every good Rakyat deserves a good treat! The KFC Rakyat Feast is perfect to share for 4 with 8 pcs o...  -  -
Link Description  Feast paling berbaloi in town!  KFC 12 ชิ้น 199.-  ส่งทั่วไทยถึง 24 มิ.ย. เท่านั้น
Website Link  kfcappmalaysia.page.link  www.kfc.co.th  www.kfc.co.th
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 421  1383  1369
Like 9895  18220  31856

KFC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KFC Top 1 ads got 9895 likes. KFC uses a sentence with the finishing touch title: “KFC Rakyat Feast for 4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KFC shared 421 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KFC should continue to optimize the ad content.

3.KFC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-20  2020-06-03-2020-06-20  2020-06-07-2020-06-20
Landing Page Link  https://kfcappmalaysia.page.link/m5vh?fbclid=IwAR0FNigMhfVimlLJOWrkHR2PEghepS8z0AzpvCMNUsRDBj3BziwXuZHJ-_Q  https://www.kfc.co.th/termsofuse   https://www.kfc.co.th/menu/promotions?utm_source=paidpost&utm_medium=atplacement&utm_campaign=250520-dlv-cpm-im-duay-gun-ecom&utm_content=fb-vdo-6s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KFC are successful.

KFC Creative Analysis: 

KFC placed a Video ad in 2020-06-09-2020-06-20, and got 9895 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KFC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Thailand  Thailand
Language  English  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KFC has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KFC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-03-2020-06-20  2020-06-07-2020-06-20
During  12 days  18 days 14 days 
Like  9895  18220  31856
Share  1133  1127  635
Comment  620  443  169

Advertising effectiveness is a direct manifestation of advertising. KFC ‘s Top 1 ad received 9895 likes, 1133 shares, 620 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KFC, helping KFC to grasp the ad data more clearly.