Top Ads on KEPT

KEPT Background Introduction:

Welcome to KEPT. We make things you need into things you love. From your kitchen to your bathroom, bedroom, closet, and everywhere in between, KEPT elevates everyday home essentials into thoughtful products that look good and work well.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KEPT has been advertising and marketing on Facebook for many years. And KEPT has placed 158 of ads on the Facebook platform in the last month. In the past few years,KEPT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KEPT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KEPT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KEPT.

BigSpy

1.KEPT Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KEPT  KEPT  KEPT
Page Categories  Book  Political Candidate  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  wordpress  shopify

KEPT Marketing Objectives Analysis: 

KEPT has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KEPT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KEPT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kept  100% FARM BUREAU SCORE - Support of Agriculture Pretty AND talented 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Keep it light with a natural Maple handle and bristles or take it dark with the ebonized Oak with black-dyed bristles.
Website Link  keptcollection.com  www.youngforidahohouse.com  kepthome.com
CTA    LEARN_MORE  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

KEPT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KEPT Top 1 ads got 0 likes. KEPT uses a sentence with the finishing touch title: “Kept”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KEPT shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KEPT should continue to optimize the ad content.

3.KEPT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-02-17-2020-06-20  2020-05-18-2020-06-20  2020-02-18-2020-06-17
Landing Page Link  https://keptcollection.com/  https://www.youngforidahohouse.com/   https://kepthome.com/collections/shop/products/broom

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KEPT are successful.

KEPT Creative Analysis: 

KEPT placed a Carousel ad in 2020-02-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KEPT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KEPT has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KEPT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-06-20  2020-05-18-2020-06-20  2020-02-18-2020-06-17
During  125 days  34 days 120 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. KEPT ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 125 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KEPT, helping KEPT to grasp the ad data more clearly.