Top Ads on KBank Live

KBank Live Background Introduction:

ธนาคารกสิกรไทย "บริการทุกระดับประทับใจ"

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KBank Live has been advertising and marketing on Facebook for many years. And KBank Live has placed 188 of ads on the Facebook platform in the last month. In the past few years,KBank Live has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KBank Live on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KBank Live. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KBank Live.

BigSpy

1.KBank Live Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KBank Live  KBank Live  KBank Live
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KBank Live Marketing Objectives Analysis: 

KBank Live has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KBank Live best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KBank Live Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KBank Live  KBank Live โอกาสสุดท้ายพลาดไม่ได้แล้ว 
Ad Copy Text  -  -  -
Link Description  กักตัวอยู่บ้าน มีญาติ ครอบครัวต่างแดนมีเหตุจำเป็นที่ช่วยเหลือดูแล ไม่ต้องออกจากบ้านก็ทำได้ ใช้ K PLUS โอนเงินต่างประเทศ ปลายทางรับเงินเต็มจำนวน ง่าย สะดวกแค่ปลายนิ้ว บน K PLUS รองรับถึง 12 สกุลเงิน USD, GBP, HKD, SGD, AUD, EUR, PHD, VHD, MYR, IDR, INR และ KRW ครอบคลุม 30 ประเทศ . พิเศษ! ลูกค้าโอนครั้งแรก รับฟรี Starbucks มูลค่า 150 บาท* เมื่อโอนสำเร็จขั้นต่ำ 1,000 บาท ตั้งแต่ 8 พ.ค. 63 - 31 ก.ค. 2563 เท่านั้น #KPLUS #รู้ได้ไง #โอนเงินต่างประเทศ . รายละเอียดเพิ่มเติม คลิก https://kbank.co/3gTj3IP  ช่วงนี้ถึงเวลาต้องจ่ายค่าเทอมลูกที่ต่างประเทศ จัดการได้เลยผ่าน K PLUS โอนเงินต่างประเทศ ปลายทางรับเงินเต็มจำนวน ง่าย สะดวกแค่ปลายนิ้ว รองรับถึง 12 สกุลเงิน USD, GBP, HKD, SGD, AUD, EUR, PHD, VHD, MYR, IDR, INR และ KRW ครอบคลุม 30 ประเทศ . พิเศษ! ลูกค้าโอนครั้งแรก รับฟรี Starbucks มูลค่า 150 บาท* เมื่อโอนสำเร็จขั้นต่ำ 1,000 บาท ตั้งแต่ 8 พ.ค. 63 - 31 ก.ค. 2563 เท่านั้น #KPLUS #รู้ได้ไง #โอนเงินต่างประเทศ . รายละเอียดเพิ่มเติม คลิก https://kbank.co/2XsGAsu  เลือกกองทุน K SUPERSTAR SSFX
Website Link  www.facebook.com  www.facebook.com  kbank.co
CTA      SHOP_NOW
Text Word Count 1128  1024  1263
Like 1256  755  43

KBank Live Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KBank Live Top 1 ads got 1256 likes. KBank Live uses a sentence with the finishing touch title: “KBank Live”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KBank Live shared 1128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KBank Live should continue to optimize the ad content.

3.KBank Live Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-04-2020-06-19  2020-06-04-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.facebook.com/KBankLive/?refid=28&_ft_=adid.23844937423000446:qid.6839973383415887819:mf_story_key.-2624767878446714805:is_sponsored.1:ei.AI@AQITSKB_l7ryCxnEnziQp1NThBQeFQS7fcTutzZo58jx8OLuTaijslzv49FaF68sqIQlhKxSa3TVUt_tBudrUDq9:top_level_post_id.10159843687752891:content_owner_id_new.127610057890:page_id.127610057890:src.22:photo_id.10159843687752891:story_location.5:story_attachment_style.photo:view_time.1592555173:filter.h_nor:tds_flgs.3:actrs.127610057890:page_insights.%7B%22127610057890%22:%7B%22page_id%22:127610057890,%22page_id_type%22:%22page%22,%22actor_id%22:127610057890,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591337101,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10159843687752891%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:127610057890,%22page_id%22:127610057890,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/KBankLive/?refid=28&_ft_=adid.23844937422880446:qid.6839843000956254324:mf_story_key.-2897791648127232593:is_sponsored.1:ei.AI@AQKXIpcr2F2aTzPocfaz_bes7ou9_JIoEN4wqiaVhd-NIQCcmme9n6ZmPDWvXq-3DkXtQ6qdx_0CiDfb6CfVPtDc:top_level_post_id.10159843685552891:content_owner_id_new.127610057890:page_id.127610057890:src.22:photo_id.10159843685552891:story_location.5:story_attachment_style.photo:view_time.1592524666:filter.h_nor:tds_flgs.3:actrs.127610057890:page_insights.%7B%22127610057890%22:%7B%22page_id%22:127610057890,%22page_id_type%22:%22page%22,%22actor_id%22:127610057890,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591337072,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10159843685552891%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:127610057890,%22page_id%22:127610057890,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.kasikornasset.com/Pages/K-SUPSTAR-SSFX/K-SUPSTAR-SSFX.html?utm_source=FB_caption&utm_medium=KBanklive_June(GIF)&utm_campaign=SSFX

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KBank Live are successful.

KBank Live Creative Analysis: 

KBank Live placed a Image ad in 2020-06-04-2020-06-19, and got 1256 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KBank Live Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KBank Live has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KBank Live Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-06-04-2020-06-18  2020-06-14-2020-06-18
During  16 days  15 days 5 days 
Like  1256  755  43
Share  14  10  0
Comment  12  5  0

Advertising effectiveness is a direct manifestation of advertising. KBank Live ‘s Top 1 ad received 1256 likes, 14 shares, 12 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KBank Live, helping KBank Live to grasp the ad data more clearly.