Top Ads on KASKUS

KASKUS Background Introduction:

KASKUS is the largest Indonesian online community, including a social commerce marketplace.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KASKUS has been advertising and marketing on Facebook for many years. And KASKUS has placed 113 of ads on the Facebook platform in the last month. In the past few years,KASKUS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KASKUS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KASKUS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KASKUS.

BigSpy

1.KASKUS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KASKUS  KASKUS  KASKUS
Page Categories  Entertainment Website  Entertainment Website  Entertainment Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KASKUS Marketing Objectives Analysis: 

KASKUS has been operating in Entertainment Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KASKUS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KASKUS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kameramen Nyuruhnya Gaya Bebas, Si Tamu Malah Cium Mempelai Cewek.. Epic Bener!  Pacarnya Malah "SELINGKUH", Perjalanan 2.400KM Pria Berkostum Beruang Ini GAGAL! Pelaku Perusakan Pos Polisi Ditangkap, Tidak Menyesal Malah Acungkan 2 Jari Tengah! 
Ad Copy Text  Kesempatan dalam kesempitan. The real savage man nih!  Maksud hati ingin memberikan kejutan romantis kepada sang kekasih dengan melakukan perjalanan sepanj...  Bikin emosi! Melanggar hukum bukannya jera, pelaku perusak pos polisi ini malah mengacungkan jari te...
Link Description  Apa jadinya kalau momen bahagia saat resepsi pernikahan harus terdistraksi gegara kehadiran tamu? Lebih kocak lagi kalau tamu tersebut mencium sang pengantin? Bakal marah gak ente?  Mengetahui pasangan kita ternyata berselingkuh dengan orang lain memang tidak menyenangkan bagi banyak orang, apalagi perselingkuhan itu kita lihat dengan mata sendiri terja  Melanggar hukum bukannya jera, malah mengacungkan jari tengah! Kelakuan perusak pos polisi ini tidak dapat ditoleransi ya sepertinya? Seorang pelaku pelanggaran hukum, tentu seharusnya mempunyai rasa ketakutan saat aksinya diketahui oleh polisi atau pihak keamanan. Kecuali jika memang orang tersebut...
Website Link  www.kaskus.co.id  www.kaskus.co.id  www.kaskus.co.id
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 53  219  105
Like 3831  2292  186

KASKUS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KASKUS Top 1 ads got 3831 likes. KASKUS uses a sentence with the finishing touch title: “Kameramen Nyuruhnya Gaya Bebas, Si Tamu Malah Cium Mempelai Cewek.. Epic Bener!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KASKUS shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KASKUS should continue to optimize the ad content.

3.KASKUS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-17  2020-03-22-2020-03-22  2020-03-11-2020-03-11
Landing Page Link  https://www.kaskus.co.id/thread/5edfd5d7a2d195240a0681dd/?utm_source=facebook&utm_medium=paid&utm_campaign=kkf-boosting-thread-apr-2020  https://www.kaskus.co.id/thread/5d3566dd09b5ca0520230fab/?utm_source=facebook&utm_medium=paid&utm_campaign=kkf-boosting-thread-mar-2020   https://www.kaskus.co.id/thread/5e681d68f4d69558691f4c70/?utm_source=facebook&utm_medium=paid&utm_campaign=kkf-boosting-thread-mar-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KASKUS are successful.

KASKUS Creative Analysis: 

KASKUS placed a Image ad in 2020-06-09-2020-06-17, and got 3831 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KASKUS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  N/A  N/A
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KASKUS has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KASKUS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-03-22-2020-03-22  2020-03-11-2020-03-11
During  9 days  1 days 1 days 
Like  3831  2292  186
Share  469  193  9
Comment  448  348  103

Advertising effectiveness is a direct manifestation of advertising. KASKUS ‘s Top 1 ad received 3831 likes, 469 shares, 448 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KASKUS, helping KASKUS to grasp the ad data more clearly.