Top Ads on KARDS

KARDS Background Introduction:

KARDS - The WWII Collectible Card Game

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KARDS has been advertising and marketing on Facebook for many years. And KARDS has placed 201 of ads on the Facebook platform in the last month. In the past few years,KARDS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KARDS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KARDS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KARDS.

BigSpy

1.KARDS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KARDS  KARDS  KARDS
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KARDS Marketing Objectives Analysis: 

KARDS has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KARDS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KARDS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KARDS - The WWII Card Game - New feature ahead - Import all the decks - Steam News  Steam :: Steam Blog :: Top Releases of April 2020 KARDS - The World War II Collectible Card Game 
Ad Copy Text  Are you ready for a new KARDS feature? One-click deck import! Often requested and highly anticipa...  ️ KARDS : Top Release on Steam in April️ Thank you !!  no setting
Link Description  With the KARDS release on June 3rd, we will introduce the often-requested and anticipated feature to import decks into the KARDS client with a single action.  We're back with another round of popular monthly releases. With this list, we'll be looking at the Top 20 products released in April.  Play as any of the major powers of WWII as well as many of the other involved nations.
Website Link  store.steampowered.com  steamcommunity.com  www.kards.com
CTA      PLAY_GAME
Text Word Count 164  58  0
Like 105  263  0

KARDS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KARDS Top 1 ads got 105 likes. KARDS uses a sentence with the finishing touch title: “KARDS - The WWII Card Game - New feature ahead - Import all the decks - Steam News”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KARDS shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KARDS should continue to optimize the ad content.

3.KARDS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-05-30  2020-05-22-2020-05-26  2020-01-29-2020-04-27
Landing Page Link  https://store.steampowered.com/newshub/app/544810/view/2220784205320499620?fbclid=IwAR08R28kQgOHyKBXJ0uswgLM3L0OR9Sh2VJ_3RXfkkYuK4tzf-m6PJFrH44  https://steamcommunity.com/games/593110/announcements/detail/3439006723613132840   https://www.kards.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KARDS are successful.

KARDS Creative Analysis: 

KARDS placed a Image ad in 2020-05-28-2020-05-30, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KARDS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Poland,Denmark  Slovak,Canada,France...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KARDS has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KARDS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-05-30  2020-05-22-2020-05-26  2020-01-29-2020-04-27
During  3 days  5 days 90 days 
Like  105  263  0
Share  7  4  0
Comment  8  18  0

Advertising effectiveness is a direct manifestation of advertising. KARDS ‘s Top 1 ad received 105 likes, 7 shares, 8 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KARDS, helping KARDS to grasp the ad data more clearly.