Top Ads on K12 Inc.

K12 Inc. Background Introduction:

We believe every student deserves an individualized education, with careful attention to each learner's unique strengths, needs, and interests. With an ind

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

K12 Inc. has been advertising and marketing on Facebook for many years. And K12 Inc. has placed 350 of ads on the Facebook platform in the last month. In the past few years,K12 Inc. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for K12 Inc. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for K12 Inc.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from K12 Inc..


1.K12 Inc. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  K12 Inc.  K12 Inc.  K12 Inc.
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

K12 Inc. Marketing Objectives Analysis: 

K12 Inc. has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. K12 Inc. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.K12 Inc. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enrollment is open for the 2020-2021 School year. Apply today!  Enrollment is open for the 2020-2021 School year. Apply today! Enrollment for the 2020–2021 school year is now open! Apply today 
Ad Copy Text  From honors history to creative writing, see how online school nurtures her passions.  Online math help, off-screen reading and virtual clubs—all part of her typical school day!  Tuition-Free Online Public School Is School that Comes to You
Link Description  Tuition-Free Online Public School  Tuition-Free Online Public School  K12-Powered Online Learning
Website Link
Text Word Count 85  92  61
Like 26  14  321

K12 Inc. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. K12 Inc. Top 1 ads got 26 likes. K12 Inc. uses a sentence with the finishing touch title: “Enrollment is open for the 2020-2021 School year. Apply today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. K12 Inc. shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. K12 Inc. should continue to optimize the ad content.

3.K12 Inc. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-28-2020-06-18  2020-04-06-2020-06-12  2020-02-26-2020-05-11
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by K12 Inc. are successful.

K12 Inc. Creative Analysis: 

K12 Inc. placed a Image ad in 2020-02-28-2020-06-18, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.K12 Inc. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

K12 Inc. has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.K12 Inc. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-28-2020-06-18  2020-04-06-2020-06-12  2020-02-26-2020-05-11
During  112 days  68 days 76 days 
Like  26  14  321
Share  2  8  139
Comment  2  0  35

Advertising effectiveness is a direct manifestation of advertising. K12 Inc. ‘s Top 1 ad received 26 likes, 2 shares, 2 comments in just 112 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for K12 Inc., helping K12 Inc. to grasp the ad data more clearly.