Top Ads on K-State Sports

K-State Sports Background Introduction:

The OFFICIAL Facebook page of K-State Athletics WWW.K-STATESPORTS.COM 1.800.221.CATS #1 College Town in America

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

K-State Sports has been advertising and marketing on Facebook for many years. And K-State Sports has placed 9 of ads on the Facebook platform in the last month. In the past few years,K-State Sports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for K-State Sports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for K-State Sports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from K-State Sports.

BigSpy

1.K-State Sports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  K-State Sports  K-State Sports  K-State Sports
Page Categories  School Sports Team  School Sports Team  School Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

K-State Sports Marketing Objectives Analysis: 

K-State Sports has been operating in School Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. K-State Sports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.K-State Sports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  K-State Football Season Tickets K-State Baseball vs. Oklahoma 
Ad Copy Text  no setting  Be a part of the new era of K-State Football with head coach Chris Klieman. Season tickets start at ...  It’s Pack the Park in Tointon on Friday, April 26th as the Cats host Oklahoma! All tickets and sel...
Link Description  N/A  #KStateFB  #KStateBSB
Website Link  www.itmattersks.org  ev12.evenue.net  ev12.evenue.net
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 0  217  211
Like 0  20  11

K-State Sports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. K-State Sports Top 1 ads got 0 likes. K-State Sports uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. K-State Sports shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. K-State Sports should continue to optimize the ad content.

3.K-State Sports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-27-2020-06-02  2019-03-14-2019-04-25  2019-04-15-2019-04-25
Landing Page Link  http://itmattersks.org/  https://ev12.evenue.net/cgi-bin/ncommerce3/SEGetEventInfo?ticketCode=GS:KSU:FB19:FS:&linkID=kansuse&shopperContext=&pc=&caller=&appCode=&groupCode=FS&cgc=&RSRC=pacdigital&RDAT=social   https://ev12.evenue.net/cgi-bin/ncommerce3/SEGetEventList?groupCode=BSSG&linkID=kansuse&shopperContext=&caller=&appCode=&RSRC=email&RDAT=Sales&utm_source=Sales&utm_medium=email&utm_campaign=BSB%20Singles&utm_content=All

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by K-State Sports are successful.

K-State Sports Creative Analysis: 

K-State Sports placed a Video ad in 2020-04-27-2020-06-02, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.K-State Sports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

K-State Sports has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.K-State Sports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-02  2019-03-14-2019-04-25  2019-04-15-2019-04-25
During  37 days  43 days 11 days 
Like  0  20  11
Share  0  1  1
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. K-State Sports ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for K-State Sports, helping K-State Sports to grasp the ad data more clearly.