Top Ads on K-Mark

K-Mark Background Introduction:

K-Mark specialises in office chair manufacturing, corporate relocation and office facilities management.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

K-Mark has been advertising and marketing on Facebook for many years. And K-Mark has placed 20 of ads on the Facebook platform in the last month. In the past few years,K-Mark has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for K-Mark on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for K-Mark. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from K-Mark.

BigSpy

1.K-Mark Top 3 Ads Basic Understanding

   top1  top2  top3
Name  K-Mark  K-Mark  K-Mark
Page Categories  Furniture Repair & Upholstery Service  Furniture Repair & Upholstery Service  Furniture Repair & Upholstery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

K-Mark Marketing Objectives Analysis: 

K-Mark has been operating in Furniture Repair & Upholstery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. K-Mark best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.K-Mark Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Finding the Best Gaming Chair in South Africa: What to Look For N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  The design and essential features to look for in the best gaming chair in South Africa.  N/A
Website Link  www.k-mark.co.za  www.k-mark.co.za  www.k-mark.co.za
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

K-Mark Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. K-Mark Top 1 ads got 0 likes. K-Mark uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. K-Mark shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. K-Mark should continue to optimize the ad content.

3.K-Mark Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-04-2020-05-28  2020-05-04-2020-05-28  2020-05-04-2020-05-28
Landing Page Link  https://www.k-mark.co.za/office-chairs/office-soft-seating  https://www.k-mark.co.za/blog/finding-the-best-gaming-chair-in-south-africa-what-to-look-for   https://www.k-mark.co.za/services/corporate-relocations?fbclid=IwAR28SIID3t8rrUho65UteHVd0NiCYJC3MSYr-2aS4lTzgkUfTEYy86EP1L4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by K-Mark are successful.

K-Mark Creative Analysis: 

K-Mark placed a Image ad in 2020-05-04-2020-05-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.K-Mark Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  N/A  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

K-Mark has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.K-Mark Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-05-28  2020-05-04-2020-05-28  2020-05-04-2020-05-28
During  25 days  25 days 25 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. K-Mark ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for K-Mark, helping K-Mark to grasp the ad data more clearly.