Top Ads on Kérastase
Kérastase Background Introduction:
Все про красиве волосся та розкішний догляд за ним. Kérastase - сучасне мистецтво догляду за волоссям.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Kérastase has been advertising and marketing on Facebook for many years. And Kérastase has placed 607 of ads on the Facebook platform in the last month. In the past few years,Kérastase has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Kérastase on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kérastase. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kérastase.
1.Kérastase Top 3 Ads Basic Understanding
|Page Categories||Hair Salon||Beauty Supply Store||Product/Service|
Kérastase Marketing Objectives Analysis:
Kérastase has been operating in Hair Salon for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kérastase best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Kérastase Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Microsoft Forms||Shop Genesis on HairMNL||Kérastase|
|Ad Copy Text||¡Adquiere tu termo-protector Kérastase con el 19% de descuento solo por hoy! Protege tu pelo de te...||Get 84% less hair-fall with Genesis, your anti hair-fall partner. Receive a complimentary 45mL Heat ...||L’expérience Kérastase s’invite chez vous : pour l’achat d’un rituel complet de 3 ou 4 soi...|
|Link Description||N/A||Genesis Best-Selling Anti Hair-fall Serum||N/A|
|Text Word Count||126||315||131|
Kérastase Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Kérastase Top 1 ads got 12 likes. Kérastase uses a sentence with the finishing touch title: “Microsoft Forms”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Kérastase shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kérastase should continue to optimize the ad content.
3.Kérastase Top 3 Ads Creative Selection
|Landing Page Link||https://forms.office.com/Pages/ResponsePage.aspx?id=2avh5MfqcUqrUtpcmYqnutniWsWQPBxHqD2SsJfuZlBUOEZLRVdWVlUzMDNXVEpaNTJPQlZPTElUOC4u||https://www.hairmnl.com/products/kerastase-genesis-anti-hair-fall-fortifying-serum-90ml||https://www.kerastase.fr/produits/decouvrir/les-trios-de-soin?https://www.kerastase.fr/produits/decouvrir/les-trios-de-soin?utm_source=facebook&utm_medium=social_post_paid&utm_content=ker_haca_always-on_display_cv&utm_campaign=ker_haca_always-on_reciblage_bundle&utm_term=carousel&fbclid=IwAR1Uj8Sfd_3Ec3BpWTIUOJY1ORMLF9uAQbKeh086a0CSxGjYvWSlmeMdhdc|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kérastase are successful.
Kérastase Creative Analysis:
Kérastase placed a Image ad in 2020-06-18-2020-06-19, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Kérastase Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Kérastase has the best conversion in Colombia, and can advertise more in Colombia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Kérastase Top 3 Ads Performance Display
|During||2 days||1 days||58 days|
Advertising effectiveness is a direct manifestation of advertising. Kérastase ‘s Top 1 ad received 12 likes, 1 shares, 1 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kérastase, helping Kérastase to grasp the ad data more clearly.