Top Ads on KÜS

KÜS Background Introduction:

Impressum: https://www.kues.de/impressum/ AGB: https://www.kues-fahrzeugueberwachung.de/allgemeine-geschaeftsbedingungen/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KÜS has been advertising and marketing on Facebook for many years. And KÜS has placed 4 of ads on the Facebook platform in the last month. In the past few years,KÜS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KÜS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KÜS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KÜS.

BigSpy

1.KÜS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KÜS  KÜS  KÜS
Page Categories  DMV  DMV  DMV
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KÜS Marketing Objectives Analysis: 

KÜS has been operating in DMV for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KÜS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KÜS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KÜS  KÜS KÜS 
Ad Copy Text   KÜS liken - Neues aus Autowelt & Motorsport!   KÜS liken - Neues aus Autowelt & Motorsport!   Postet uns ein Bild von Eurem Fahrzeug mit den frisch aufgezogenen Sommerrädern in die Kommentare ...
Link Description  N/A  Impressum: https://www.kues.de/impressum/ AGB: https://www.kues-fahrzeugueberwachung.de/allgemeine-geschaeftsbedingungen/   Postet uns ein Bild von Eurem Fahrzeug mit den frisch aufgezogenen Sommerrädern in die Kommentare und gewinnt! Das Bild mit den meisten Likes erhält einen exklusiven Timo Bernhard Kalender, die drei nachfolgenden Bilder bekommen einen Tune-it-Safe Kalender. Ausgezählt wird am 23.04. um 10 Uhr. Also macht bei Euren Freunden ordentlich Werbung für Euren Post! Von O bis O! Wenn draußen alles zu blühen beginnt, wird in den Garagen und Höfen der Schraubenschlüssel geschwungen. Was beim Räderwechsel beachtet werden muss, haben wir hier zusammengefasst: https://bit.ly/2UXGVCZ
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  
Text Word Count 47  47  591
Like 16  50  19

KÜS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KÜS Top 1 ads got 16 likes. KÜS uses a sentence with the finishing touch title: “KÜS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KÜS shared 47 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KÜS should continue to optimize the ad content.

3.KÜS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-05-08-2019-05-09  2019-04-16-2019-04-26  2019-04-19-2019-04-21
Landing Page Link  https://www.facebook.com/kues.de/videos/2283845331863104/  https://www.facebook.com/529212227128992/posts/2312952695421594/   https://www.facebook.com/kues.de/photos/a.531936543523227/2311457965571067/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KÜS are successful.

KÜS Creative Analysis: 

KÜS placed a Video ad in 2019-05-08-2019-05-09, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KÜS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  N/A  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KÜS has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KÜS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-08-2019-05-09  2019-04-16-2019-04-26  2019-04-19-2019-04-21
During  2 days  11 days 3 days 
Like  16  50  19
Share  0  0  2
Comment  0  1  28

Advertising effectiveness is a direct manifestation of advertising. KÜS ‘s Top 1 ad received 16 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KÜS, helping KÜS to grasp the ad data more clearly.