Top Ads on K SME

K SME Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

K SME has been advertising and marketing on Facebook for many years. And K SME has placed 48 of ads on the Facebook platform in the last month. In the past few years,K SME has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for K SME on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for K SME. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from K SME.

BigSpy

1.K SME Top 3 Ads Basic Understanding

   top1  top2  top3
Name  K SME  K SME  K SME
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

K SME Marketing Objectives Analysis: 

K SME has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. K SME best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.K SME Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  K SME Inspired June  K SME Feature LINE OA ตัวไหน พายอดขายทะลุเป้า? 
Ad Copy Text  New Normal New SME ปรับธุรกิจอย่างไรให้ได้ไปต่...  -  เชื่อว่าเจ้าของธุรกิจหลายท่าน เลือ...
Link Description  New Normal : New SME ปรับอย่างไร เมื่อโลกไม่เหมือนเดิม  ธนาคารกสิกรไทยเล็งเห็นความสำคัญของธุรกิจ SME จึงเกิดความมุ่งมั่นในการพัฒนาผู้ประกอบการ SME ไทย ให้มีขีดความสามารถเเละเติบโตอย่างมั่นคง โดยให้การสนับสนุนทางด้านการเงินเเละองค์ความรู้เเก่ผู้ประกอบการที่อยู่ในทุกช่วงอายุธุรกิจ  N/A
Website Link  kbank.co  www.facebook.com  kbank.co
CTA  LEARN_MORE  LIKE_PAGE  
Text Word Count 1056  300  1097
Like 164  10259  955

K SME Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. K SME Top 1 ads got 164 likes. K SME uses a sentence with the finishing touch title: “K SME Inspired June”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. K SME shared 1056 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. K SME should continue to optimize the ad content.

3.K SME Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-05-2020-06-09  2020-03-17-2020-05-31  2020-05-19-2020-05-31
Landing Page Link  https://www.kasikornbank.com/KSMEInspired-Jun-2020?PID=FBKSME  https://www.facebook.com/164635833180/posts/10157115759103181/   https://www.youtube.com/watch?v=A1X2wYCqcUQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by K SME are successful.

K SME Creative Analysis: 

K SME placed a Image ad in 2020-06-05-2020-06-09, and got 164 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.K SME Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Thailand  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

K SME has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.K SME Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-09  2020-03-17-2020-05-31  2020-05-19-2020-05-31
During  5 days  76 days 13 days 
Like  164  10259  955
Share  26  0  193
Comment  2  55  6

Advertising effectiveness is a direct manifestation of advertising. K SME ‘s Top 1 ad received 164 likes, 26 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for K SME, helping K SME to grasp the ad data more clearly.