Top Ads on Just Eat España

Just Eat España Background Introduction:

Pide lo que te pida el cuerpo

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Just Eat España has been advertising and marketing on Facebook for many years. And Just Eat España has placed 219 of ads on the Facebook platform in the last month. In the past few years,Just Eat España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Just Eat España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Just Eat España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Just Eat España.

BigSpy

1.Just Eat España Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Just Eat España  Just Eat España  Just Eat España
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Just Eat España Marketing Objectives Analysis: 

Just Eat España has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Just Eat España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Just Eat España Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Yun LaiBarcelona  McDonald’s con envío gratis MachadoBarcelona 
Ad Copy Text  Tus restaurantes más cercanos están preparados para recibir tu pedido. ¿Qué toca hoy?  McDonald's ha vuelto y Just Eat te lo lleva a tu casa gratis.  Cenas deliciosas a la vuelta de la esquina, solo tienes que pedir.
Link Description  N/A  Pide ahora  N/A
Website Link  www.just-eat.es  www.just-eat.es  www.just-eat.es
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 89  61  66
Like 0  117  0

Just Eat España Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Just Eat España Top 1 ads got 0 likes. Just Eat España uses a sentence with the finishing touch title: “Yun LaiBarcelona”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Just Eat España shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Just Eat España should continue to optimize the ad content.

3.Just Eat España Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-01-31-2020-06-14  2020-05-21-2020-06-14  2020-01-31-2020-06-12
Landing Page Link  https://www.just-eat.es/restaurants-omi-barcelona-barcelona/menu?utm_source%3Dfacebookads%26utm_medium%3Dpaidsocial%26utm_campaign%3DDPA  https://www.just-eat.es/?utm_source=facebookads&utm_medium=paidsocial&utm_campaign=McDonalds   https://www.just-eat.es/restaurants-pizzasparta/menu?utm_source%3Dfacebookads%26utm_medium%3Dpaidsocial%26utm_campaign%3DDPA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Just Eat España are successful.

Just Eat España Creative Analysis: 

Just Eat España placed a Carousel ad in 2020-01-31-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Just Eat España Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Spain,Morocco,Romania  N/A
Language  Spanish  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Just Eat España has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Just Eat España Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-31-2020-06-14  2020-05-21-2020-06-14  2020-01-31-2020-06-12
During  136 days  25 days 134 days 
Like  0  117  0
Share  7  11  1
Comment  0  26  0

Advertising effectiveness is a direct manifestation of advertising. Just Eat España ‘s Top 1 ad received 0 likes, 7 shares, 0 comments in just 136 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Just Eat España, helping Just Eat España to grasp the ad data more clearly.