Top Ads on Just Eat UK

Just Eat UK Background Introduction:

Find your flavour. Here to help you discover the food you were destined to eat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Just Eat UK has been advertising and marketing on Facebook for many years. And Just Eat UK has placed 618 of ads on the Facebook platform in the last month. In the past few years,Just Eat UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Just Eat UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Just Eat UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Just Eat UK.

BigSpy

1.Just Eat UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Just Eat UK  Just Eat UK  Just Eat UK
Page Categories  Food Delivery Service  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Just Eat UK Marketing Objectives Analysis: 

Just Eat UK has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Just Eat UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Just Eat UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Just Eat UK  It’s your clucky day! 20% Off Cheeky Tuesdays 
Ad Copy Text  Y’all hungry? We’re gonna do this doggystyle #DidSomebodySay  The buckets are back! Grab 10 pieces of Original Recipe Chicken for only £10 Offer is only availa...  A saving to smile about ✨ Enjoy 20% off on orders over £15 at selected local restaurants
Link Description  N/A  Selected stores only  T&Cs apply
Website Link  www.facebook.com  play.google.com  play.google.com
CTA    ORDER_NOW  ORDER_NOW
Text Word Count 64  165  91
Like 1087  81  323

Just Eat UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Just Eat UK Top 1 ads got 1087 likes. Just Eat UK uses a sentence with the finishing touch title: “Just Eat UK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Just Eat UK shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Just Eat UK should continue to optimize the ad content.

3.Just Eat UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-14-2020-06-18  2020-06-02-2020-06-15  2020-04-02-2020-06-15
Landing Page Link  https://www.facebook.com/justeat/videos/248008066514663/  https://play.google.com/store/apps/details?id=com.justeat.app.uk   https://play.google.com/store/apps/details?id=com.justeat.app.uk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Just Eat UK are successful.

Just Eat UK Creative Analysis: 

Just Eat UK placed a Video ad in 2020-05-14-2020-06-18, and got 1087 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Just Eat UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Bulgaria  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Just Eat UK has the best conversion in United Kingdom,Bulgaria, and can advertise more in United Kingdom,Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Just Eat UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-18  2020-06-02-2020-06-15  2020-04-02-2020-06-15
During  36 days  14 days 75 days 
Like  1087  81  323
Share  208  30  17
Comment  152  98  10

Advertising effectiveness is a direct manifestation of advertising. Just Eat UK ‘s Top 1 ad received 1087 likes, 208 shares, 152 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Just Eat UK, helping Just Eat UK to grasp the ad data more clearly.