Top Ads on Jumia Food

Jumia Food Background Introduction:

Jumia Food est une plateforme de livraison de nourriture à domicile avec une application Android/IOS pour suivre vos commandes en temps réel.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Jumia Food has been advertising and marketing on Facebook for many years. And Jumia Food has placed 374 of ads on the Facebook platform in the last month. In the past few years,Jumia Food has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Jumia Food on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Jumia Food. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Jumia Food.

BigSpy

1.Jumia Food Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Jumia Food  Jumia Food  Jumia Food
Page Categories  Restaurant  Restaurant  Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Jumia Food Marketing Objectives Analysis: 

Jumia Food has been operating in Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Jumia Food best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Jumia Food Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bons plans et bons plats !  Jumia Food: Local Food Delivery near You Buy One Get One Free!! 
Ad Copy Text  Toujours prêt pour vous jusqu'à minuit Téléchargez l'Application Jumia Food et faites vous livr...  Téléchargez l'application Jumia Food et faites vous livrer tout dont vous avez besoin en 2 clicks ...  Two Pizzas are better than one. Double the fun & spoil yourself with 2 large Debonairs Pizza at onl...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 129  102  158
Like 293  247  25

Jumia Food Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Jumia Food Top 1 ads got 293 likes. Jumia Food uses a sentence with the finishing touch title: “Bons plans et bons plats !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Jumia Food shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Jumia Food should continue to optimize the ad content.

3.Jumia Food Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-17-2020-06-20  2020-04-28-2020-06-19  2020-05-06-2020-06-15
Landing Page Link  https://play.google.com/store/apps/details?id=com.jumiafood.android  https://play.google.com/store/apps/details?id=com.jumiafood.android   http://itunes.apple.com/app/id1113993339

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Jumia Food are successful.

Jumia Food Creative Analysis: 

Jumia Food placed a Carousel ad in 2020-05-17-2020-06-20, and got 293 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Jumia Food Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Cote d'lvoire  Morocco  N/A
Language  French  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Jumia Food has the best conversion in Cote d'lvoire, and can advertise more in Cote d'lvoire in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Jumia Food Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-20  2020-04-28-2020-06-19  2020-05-06-2020-06-15
During  35 days  53 days 41 days 
Like  293  247  25
Share  6  2  0
Comment  18  10  0

Advertising effectiveness is a direct manifestation of advertising. Jumia Food ‘s Top 1 ad received 293 likes, 6 shares, 18 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Jumia Food, helping Jumia Food to grasp the ad data more clearly.