Top Ads on Jumeirah

Jumeirah Background Introduction:

Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world. Visit www.jumeirah.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Jumeirah has been advertising and marketing on Facebook for many years. And Jumeirah has placed 331 of ads on the Facebook platform in the last month. In the past few years,Jumeirah has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Jumeirah on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Jumeirah. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Jumeirah.

BigSpy

1.Jumeirah Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Jumeirah  Jumeirah  Jumeirah
Page Categories  Beach Resort  Tea Room  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Jumeirah Marketing Objectives Analysis: 

Jumeirah has been operating in Beach Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Jumeirah best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Jumeirah Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jumeirah Zabeel Saray Royal Residences  AL JUMEIRAH Come, surprise yourself! 
Ad Copy Text  Experience the ultimate island life staycation at Jumeirah at Saadiyat Island Resort and enjoy up to...  Get ride of your Stress and Routine and join us in ALJUMEIRAH to enjoy our delicious Menu  Enjoy up to 25% savings on stays with Visa at Jumeirah Hotels and Resorts. Come, surprise yourself!
Link Description  N/A  N/A  *Terms and conditions apply
Website Link  www.jumeirah.com  www.facebook.com  www.jumeirah.com
CTA  BOOK_TRAVEL    LEARN_MORE
Text Word Count 113  89  99
Like 5  22  120

Jumeirah Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Jumeirah Top 1 ads got 5 likes. Jumeirah uses a sentence with the finishing touch title: “Jumeirah Zabeel Saray Royal Residences”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Jumeirah shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Jumeirah should continue to optimize the ad content.

3.Jumeirah Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-17-2020-06-15  2020-06-06-2020-06-08  2020-03-15-2020-03-15
Landing Page Link  https://www.jumeirah.com/en/offers/category-offers/stay/jumeirah-at-saadiyat-island-resort/ultimate-staycation?utm_source=Facebook&utm_medium=social-ad&utm_campaign=Facebook_JSI_Conversions_TC_OD20%7C2639_POxx_JSI-Reopen-of-Beaches-and-Pools-Campaign-May+20-FB%26IG_Dual&utm_content=UAE_EN_Interest-beaches_Carousel&utm_term=Carousel_EN  https://www.facebook.com/114484626612952/posts/297998228261590/   https://www.jumeirah.com/Offers/Global-Offers/Visa-Offers

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Jumeirah are successful.

Jumeirah Creative Analysis: 

Jumeirah placed a Carousel ad in 2020-05-17-2020-06-15, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Jumeirah Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  N/A  N/A
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Jumeirah has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Jumeirah Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-15  2020-06-06-2020-06-08  2020-03-15-2020-03-15
During  30 days  3 days 1 days 
Like  5  22  120
Share  0  12  8
Comment  0  0  7

Advertising effectiveness is a direct manifestation of advertising. Jumeirah ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Jumeirah, helping Jumeirah to grasp the ad data more clearly.