Top Ads on Jumbo

Jumbo Background Introduction:

Bem-vindo à página oficial do Jumbo. Tudo para o ver feliz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Jumbo has been advertising and marketing on Facebook for many years. And Jumbo has placed 1205 of ads on the Facebook platform in the last month. In the past few years,Jumbo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Jumbo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Jumbo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Jumbo.

BigSpy

1.Jumbo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Jumbo  Jumbo  Jumbo
Page Categories  Wine/Spirits  Food & Beverage Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Jumbo Marketing Objectives Analysis: 

Jumbo has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Jumbo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Jumbo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ramazzotti Chile  ¡Llegó Snack Week! Até -50% nas melhores marcas 
Ad Copy Text  Para tus tardes de #AfterHomeOffice Jumbo.cl tiene una oportunidad con el Aperitivo Rosato 100% ital...  LLEGÓ SNACK WEEK! Desde el 11 al 21 de Junio encontrá tus snacks favoritos con 80% de descuento en...  Os grandes descontos da Auchan continuam! Celebre connsoco
Link Description  N/A  -  Ofertas válidas até 25 de junho, não perca!
Website Link  www.jumbo.cl  www.jumbo.com.ar  www.tiendeo.pt
CTA  SHOP_NOW  SHOP_NOW  WATCH_MORE
Text Word Count 118  169  59
Like 227  228  102

Jumbo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Jumbo Top 1 ads got 227 likes. Jumbo uses a sentence with the finishing touch title: “Ramazzotti Chile”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Jumbo shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Jumbo should continue to optimize the ad content.

3.Jumbo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-20  2020-06-11-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.jumbo.cl/licor-ramazzotti-rosato-700-ml/p  https://www.jumbo.com.ar/busca?fq=H:6712&utm_source=Pepsico&utm_medium=Referral&utm_campaign=Snackweek-facebook   https://www.tiendeo.pt/_launchviewer?id=129698&origin=programmatic_fb&adid=6f5e3c1d4239f70636077cdc75314317da9f4452

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Jumbo are successful.

Jumbo Creative Analysis: 

Jumbo placed a Image ad in 2020-06-05-2020-06-20, and got 227 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Jumbo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Argentina  N/A
Language  Italian  N/A  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Jumbo has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Jumbo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-20  2020-06-11-2020-06-20  2020-06-10-2020-06-20
During  16 days  10 days 11 days 
Like  227  228  102
Share  5  13  8
Comment  13  19  4

Advertising effectiveness is a direct manifestation of advertising. Jumbo ‘s Top 1 ad received 227 likes, 5 shares, 13 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Jumbo, helping Jumbo to grasp the ad data more clearly.